It’s 2025. And yet, here we are staring at an event promotion that reads like it was lifted straight from a dusty 2012 playbook. While this actual event (name changed to protect the guilty) itself may have merit, its marketing does little to inspire. 

In a time when personalization, authenticity, and specificity drive decisions, this effort feels like déjà vu: vague promises, generic phrasing, and zero differentiation. 

FIVE REASONS TO ATTEND BAG OF DONUTS SUMMIT:

Network with Industry Insiders: Expand your network and raise your profile by connecting with fellow industry leaders and potential partners and collaborators. This is your opportunity to build lasting relationships and exchange invaluable insights.

Learn from the Best: Gain access to outstanding content delivered by 20+ incredible speakers including CEOs and Presidents such as X, Y and Z and many more.

Proven Growth Strategies: Discover how to achieve explosive business growth. Donuts attendees will gain access to the proven methodologies utilized by acclaimed industry leaders, giving you a roadmap for success.

Insights Into Your Most Critical Business Issues: Get the latest insights and best practices on X , Y and Z, and much more.

A Small Investment That Will Pay Big Dividends: The Expo will provide you with a wealth of ideas and insights and new connections; it is three days of great content and valuable connections that will equip you with the tools you need to unlock your business’s full potential.

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Let’s break this down—not because it’s uniquely bad, but because it’s tragically average. And average doesn’t sell anymore.

1. The Copy is Cliché and Cookie-Cutter“
Network with industry insiders,” “learn from the best,” “proven growth strategies” these are table-stakes phrases used by every other business event for the last 15 years. They’re not compelling anymore. They tell the reader what they’ll get, not why it matters or how it’s different. In today’s oversaturated event landscape, attendees want to know what’s unique. What can I get here that I can’t get from a webinar, podcast, or competitor event?

2. No Real Storytelling or Value Proposition
The marketing lacks a narrative. There’s no hook, and no emotional appeal. Why was this event created? What pain points does it directly address? Who is this for, really and what specific transformation should they expect? Instead of “raising your profile” and “explosive business growth,” how about clear, honest examples of outcomes past attendees achieved?

3. Laundry Lists Don’t Make the Sale
Listing off topics doesn’t communicate depth, it communicates scatter. It reads like a keyword salad, meant to tick SEO boxes rather than provide insight. Today’s decision-makers are time-starved and savvy; they want specificity. Instead of broad topics, outline the exact challenges being addressed, the context behind them, and the takeaways the audience can immediately use.

4. Overemphasis on ‘20+ Speakers’ is Backward Thinking
In a post-Zoom world, the quantity of speakers is not a value-add. It’s often a red flag. Busy executives don’t want 20 voices, they want the right three who speak directly to their challenges. Less is more, especially when those few speakers are positioned as hands-on problem solvers, not just thought leaders cycling through the conference circuit.

5. It Sounds Like Every Other Conference
There’s no brand voice, no punch, and no clear identity. What makes this gathering distinct from the hundreds of other expos, webinars, and networking events vying for the same audience? If a reader swapped out the names of the speakers and event, the copy could apply to just about anything. That’s a missed opportunity to carve out a niche and own it.

The Audience Has Evolved. So Should the Marketing.

The modern professional audience wants clarity, candor, and creativity. They want bold claims backed by evidence, and messaging that speaks to them like humans not marketing personas.

Instead of leaning on tired tropes, event marketers need to:

• Speak to real-world problems with urgency and empathy.
• Use the language of the customer, not the boardroom.
• Highlight unique angles, not generic benefits.
• Replace “why this is great” with “how this will change your work.”

This summit may have the goods. But until the marketing catches up with the modern buyer, it’s just more noise in an increasingly loud room.