Trademark Registration Benefit 1: Confirmation of ownership. 

Trademark registration is official confirmation from the Federal government that you are the owner of your registered trademark. When you register a trademark, you legally own it. Your brand will be yours.

Trademark Registration Benefit 2: Verification that your mark does not infringe anyone else’s.

During the registration process, a U.S. Patent and Trademark Office investigates whether a trademark is likely to infringe any other trademarks, and it rejects trademarks that do.

Trademark Registration Benefit 3: Exclusive National Rights.

A Federal trademark comes with the immediate, exclusive, and nationwide right to use your mark in your industry with the backing of Federal courts to protect it. Only one business can use a trademark in an industry, and it is usually the one that registers it first.

Trademark Registration Benefit 4: Insurance against having to rebrand.

A Federal trademark will prevent anyone else from registering your trademark (or anything similar) in your industry. Only one business can own a trademark in an industry. The U.S. Patent and Trademark Office must reject all future applications for your mark or anything similar. No one will be able to take your trademark and force you to rebrand.

Trademark Registration Benefit 5:  Easier Enforcement.

Registration reduces the costs of enforcing trademark rights. Trademark registration comes with important legal presumptions that your registration is valid and enforceable and that you own it, which makes enforcing your trademark rights easier and less expensive.

Remember: The U.S. Patent and Trademark Office is not an enforcement agency. You are responsible for protecting your trademark rights. By registering your trademark, you can significantly reduce the costs of enforcement.