My view was beautiful. 

Boardwalk. Sand. Ocean. Santa Monica Pier. 

What's not to love?

As I was standing in the doorway to my meeting room at Shutters in Santa Monica, I really understood why location location location is so overly used. 

I was running an executive event and my secret fear that no one would show up was completely wiped out as the room was full of excited chatter, story telling, and laughter from executives who until five minutes prior, did not know each other. 

It then occurred to me, I wonder if I had held the event at a less desirable hotel, would I have had a full house?

When you pull into the driveway of Shutters in Santa Monica, you have to carefully dodge the young surfers with their giant surfboards fresh out of the ocean, then you have to decide if you are going to be caught by the selfie-calling-completely-instagramable colorful butterfly wall, before you are greeted by a team of beaming doormen offering you water and to take your bags. 

“As soon as I walked through the door I felt relaxed Val”

Was a comment I heard from many of my executive attendees.  

Location is conducive to learning. If you are comfortable, fed, and watered nothing can distract you. 

When your audience is CEOs and executives you have to transport them to a place physically and mentally where they remove themselves from their inboxes and demands. 

Same applies to your sales kick off, company meetings, leadership offsites, well really - anytime you are bringing a group of people together. 

Take a picture. Does the view “wow” you?

Dedicated to growing your business,

Val

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