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Why Isn’t Your UPS Bringing In New Business?
From:
Allan Colman -- Law Firm Marketing Expert Allan Colman -- Law Firm Marketing Expert
For Immediate Release:
Dateline: Los Angeles, CA
Thursday, August 25, 2016

 
UPS photo

Why isn’t your UPS, Unique Positioning Statement, bringing in new business? Perhaps your team does not understand that a Unique Positioning Statement is much like an elevator message. What would you say in 20 seconds that succinctly capture the essence, strengths and uniqueness of your firm?

Here are some examples of what I mean:

“Look Ma, no cavities!” Crest Toothpaste

“When you care to send the very best.” Hallmark.

Putting it simply, a UPS is a written statement that explains why you get new clients, why your current clients stay with you and why your clients keep on coming back for more and refer new business to you.

If you would like a complimentary copy of our Unique Positioning Statement Questionnaire, “Contact Us.”

About Allan Colman

Business Development Executive, Speaker and Author Dr. Allan Colman understands the challenges facing both entrepreneurs and established businesses. He has advised organizations from 10 to 15,000 employees, customizing growth plans to fit size and industry.

In addition to his thriving consulting firm, Colman co-founded and served as Senior VP of DecisionQuest, working with his partners in growing the firm to 12 locations, selling the company, repurchasing it, increasing its value then selling it again. Before that, Colman served as president of the MCO Company and Litigation Sciences and has been the leader of a 5,600 employee public agency.

As CEO of the Closers Group, a business development advisory, Allan Colman has spent more than two decades helping law firms and professional service firms generate more revenue. He has brought in millions of dollars of new business and built business development structures that continue to perform. His clients call him their MENTOR/TORMENTOR.

Allan is known for his passion in developing pioneering strategies and for his ability to help clients generate business rapidly. He has spent many years listening to in-house counsel and business executives make decisions. Allan understands their reasoning for selecting outside professionals, and has also worked closely with law firms as they select their own advisers and consultants.

Allan holds Masters and Doctorate degrees from New York University. He is a pro bono mediator for the California Court of Appeals and the Los Angeles County Superior Court. His community activities have included Board positions with the Children’s Cancer Research Fund, Los Angeles Council of Boy Scouts of America, Rotary Foundation and California Medical Center Foundation. He was awarded the “Masada Samurai Warrior” in 2004 by Masada Homes honoring his pro-bono work.

He has served on the Board of Editors for Marketing the Law Firm and has a featured blog, The Red Zone, on the Law Journal Newsletters home page. Professional articles he has written and co-written have appeared in Bloomberg Law Management, National Law Journal, Los Angeles Business Journal, Diversity & the Bar, Los Angeles Daily Journal, Strategies, Of Counsel, Minnesota Bench and Bar, and Law 360.

Allan has been a featured speaker at firm-wide events and practice area groups as diverse as Burt Hill (Architects and Engineers), PriceWaterhouse Coopers, Mississippi and Rhode Island Bar Associations, Legal Marketing Association, American Institute of CPA’s, Federal Defense and Corporate Counsel, Minority Corporate Counsel Association, National Hispanic Bar Association, and companies such as DuPont, Employers’ Reinsurance Co., General Electric and Sears. His webinars on business development have been held by several professional associations.
 

News Media Interview Contact
Name: Allan Colman
Group: The Closer's Group, LLC
Dateline: Torrance, CA United States
Direct Phone: +1.310.225.3904
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