Ageism isn’t confined to workplaces or policy decisions — it shows up in everyday life, often in ways so subtle we barely notice. Jokes about “kids these days,” assumptions about what older adults can or can’t do, or even the design of public spaces can reinforce age-based stereotypes. The cost is real: fewer opportunities for connection, diminished well-being, and a society that undervalues people at every stage of life.

The good news? Each of us can help change this narrative, starting in our own communities. Countering age bias doesn’t require grand gestures — it begins with awareness, curiosity, and small but meaningful actions.

Recognize and Challenge Stereotypes

The first step to dismantling age bias is noticing it. Pay attention to casual comments like “You’re too young to understand” or “You’re too old to try that.” These may seem harmless, but they reinforce limiting beliefs. When you hear them — or catch yourself saying them — reframe:

• Instead of assuming someone’s abilities, ask about their interests and strengths.
• Highlight positive examples of people thriving at all ages (a 20-year-old innovator, an 80-year-old marathoner).
• Use inclusive language: “multi-generational” rather than “old vs. young.”

Create Spaces for Intergenerational Connection

Bias often thrives where generations rarely interact. Break down barriers by creating opportunities for meaningful connection:

• Volunteer for programs that pair older and younger individuals, such asCoGenerate or local mentorship initiatives.
• Host community events — potlucks, workshops, book clubs — that welcome all ages.
• Encourage schools, libraries, and senior centers to collaborate on shared projects, like art exhibits or oral history collections.

When generations spend time together, stereotypes dissolve, and mutual respect grows.

Amplify Positive Narratives

Media and advertising often portray aging as decline or youth as inexperience. Counter these narratives by sharing stories that celebrate contributions across the lifespan:

• Highlight achievements of people in their 60s, 70s, or 80s starting new ventures.
• Share social media content that normalizes learning and growth at every age.
• Support campaigns likeChanging the Narrative that challenge negative portrayals of aging.

Advocate for Age-Inclusive Policies

Communities can reduce age bias through inclusive practices:

• Support local initiatives that make public spaces accessible to all ages (benches, ramps, safe crosswalks).
• Encourage city councils to adoptAge-Friendly Community frameworks from the WHO.
• Promote programs that integrate older adults into schools, startups, and civic leadership roles.

Model Lifelong Learning and Curiosity

One of the most powerful ways to challenge age bias is by living as an example. Take classes, explore new hobbies, mentor younger people, and stay open to learning from them, too. This demonstrates that growth and contribution are lifelong — and inspires others to rethink what’s possible at every stage of life.

The Age Brilliantly Perspective

Countering age bias isn’t about one generation versus another — it’s about building communities where every person, regardless of age, is valued and supported. When we dismantle stereotypes, we open the door to stronger relationships, more vibrant neighborhoods, and lives filled with mutual respect and purpose.

Where have you seen age bias in your daily life? What’s one small action you could take this week to bridge generations in your community? Share your thoughts in the Age Brilliantly Forum and inspire others to join the movement toward an age-inclusive future.