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What Social Media Platform Is Best for You and Your Industry? by Jessica Byrnes
American Evaluation Association (AEA) American Evaluation Association (AEA)
For Immediate Release:
Dateline: Washington , DC
Saturday, June 15, 2019

Jessica Byrnes
Jessica Byrnes
Hi, I’m Jessica Byrnes, and I’m a member of the AEA marketing team.
Did you know that 92% of marketers say social media has helped increase their business exposure? Essentially: If social media isn’t already a part of your marketing model, you’re missing out on a huge opportunity!
However, it’s important that you spend your time and energy wisely online. Instead of creating an account on every single social media platform, consider focusing your efforts on two to three key platforms that have the most appeal to your target audience.
To determine what platforms might be best for you and your evaluation practice, check out my quick run-down below on a few of the most popular options:


Facebook remains one of the most widely-used platforms today, and is great for reach, engagement, views, and driving traffic to a website or blog. Plus, with a business account, you have access to powerful advertising tools and in-depth analytics.


Photo-centric Instagram is best for brands, publishers, and influencers in lifestyle industries that post highly-visual content. Features like live video and Instagram Stories aid in making your business relatable, and since the platform is housed on users’ smartphones, your content is guaranteed to be accessible on the go.


While LinkedIn is primarily a platform for professionals to connect and network, it’s also a major hub for jobs, news, industry updates, and insights. Because of its professional focus, LinkedIn is an effective platform for sharing longer-form informational and educational content with like-minded individuals.


Twitter is best for those who want to proactively engage with other industry leaders and be a part of the digital conversation around a particular topic?. Keep in mind that the platform is fast-paced and concise by nature, so successful content should mirror that: relevant and to-the-point.


Any business that can add value through video content is perfect for YouTube, especially if there is a how-to or do-it-yourself element. After all, videos (made well) have the potential to be much more engaging than plain text alone.
Ultimately, the social media platforms you choose to use are up to you. What platforms are you already using, and which ones would you like to try? Comment below!

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the
 aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

About AEA

The American Evaluation Association is an international professional association and the largest in its field. Evaluation involves assessing the strengths and weaknesses of programs, policies, personnel, products and organizations to improve their effectiveness. AEA’s mission is to improve evaluation practices and methods worldwide, to increase evaluation use, promote evaluation as a profession and support the contribution of evaluation to the generation of theory and knowledge about effective human action. For more information about AEA, visit www.eval.org.

American Evaluation Association
Washington, DC
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