Wedding Expert Amy Ruocco Notes Wedding Branding Still Hot Trend in 2009

CEO of award-winning wedding website provider, WeddingWindow.com, predicts trend will continue to grow in popularity into 2010 and beyond.



Marblehead, MA, August 3, 2009 ?As President and CEO of the award-winning wedding website provider, Wedding Window.com, Amy Ruocco, has her finger on the pulse of wedding trends. Online wedding planning is increasing, in pace with the growth of Internet usage, and more brides are using wedding websites as an organizational and sharing tool for planning their weddings. Ms. Ruocco is in a position to closely observe the industry?s latest developments. ?One of the trends we are seeing is a continuation of last year?s hot trend: creating a brand for your wedding,? she stated. ?A wedding that has been successfully branded reflects the style and personality of the bride and groom and allows the wedding guests to feel more connected to the experience.?

Creating a personal wedding brand allows the bridal couple to add special touches to their wedding and use the brand across every element; from wedding website, to invitations, gifts, flowers and bridesmaids dresses. According to Ms. Ruocco, designing a personal wedding brand is a process that involves both the bride and groom and should reflect their style as a couple. ?We are observing customers taking an idea or theme that best represents them and extending it across each wedding element. There are several considerations to keep in mind when branding your wedding,? cautions Amy Ruocco. To brand a wedding successfully, she recommends that couples:

• Start with the one element of the wedding that they are not willing to compromise on, such as their flowers or bridesmaids gowns, and develop from there
• Extend the wedding brand so that every element ties back to the theme and colors they have selected
• Choose a website provider that will allow them to create a custom color scheme so the colors chosen for the wedding can be matched exactly
• Incorporate imagery on their website that ties in with their chosen theme

?A wedding brand is ultimately a reflection of the couple and should capture the joy and excitement of the event as well as the style of that couple,? said Amy Ruocco. ?Many of our brides and grooms decide to carry their wedding brand into their wedding website and in doing so, choose to incorporate the colors of their wedding theme. Our tools are designed to help our brides and grooms create their own customized wedding website that incorporates the imagery, colors and fonts they have selected.?

Online shopping has had an impact on wedding branding. The Internet has created a global marketplace, allowing couples to find ideas, materials, and products to help them create a celebration that truly reflects their style and personal experiences. However, finding the individual wedding elements can be time-consuming, especially for couples looking for the best prices.

Wedding Window recently launched a one-stop shopping portal to facilitate the process. ?Our brides are now able to shop for everything they need, compare pricing and seek special sales, without leaving their wedding website.? The new one-stop shopping portal is just the latest in a series of additions to the Wedding Window service offerings, with more scheduled within the next few months.

?The wedding industry is thriving, despite the economy, and wedding website usage continues to grow,? said Ms. Ruocco. ?We expect that the wedding brand concept will be a hot trend for years to come. A branded wedding is a well-planned wedding. We look forward to helping our couples customize a wedding website that supports the wedding brand they have created for their dream wedding.?

About Wedding Window

Wedding Window was founded in November of 2001 and is based in Marblehead, Massachusetts. Wedding Window has helped thousands of couples throughout the world manage and share their wedding details and experiences via a personal wedding website. Wedding Window's main focus is to provide a service that enables couples to create an attractive wedding website that they are able to edit and customize themselves. For more information, visit www.weddingwindow.com.

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