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Velocity > Speed
Liza Amlani --  Retail Strategy Expert Liza Amlani -- Retail Strategy Expert
For Immediate Release:
Dateline: Toronto, Ontario
Wednesday, February 15, 2023


Re-think speed to market.

Instead, look at Velocity to Market.

In physics, speed has no direction.

It’s simply a number. A measure. Of distance over time.


Velocity has a direction.

For brands, that direction is pointed toward the customer.

The only time speed = velocity is when there is no change in direction.

But, the customer is dynamic.

Their direction constantly changes.

Retail Strategy Group works with retailers and brands to help them accelerate their speed to market, preserve gross margins and deliver products that their customers truly want. Their monthly newsletter, The Merchant Life attracts retail founders, VPs, and C-Suite executives as they seek valuable merchandising and product creation insights.

For more information, visit www.retailstrategygroup.com, and to sign up for the newsletter, visit www.themerchantlife.com.

News Media Interview Contact
Name: Raj Dhiman
Title: Chief Rainmaker
Group: Retail Strategy Group
Dateline: London, ON Canada
Direct Phone: 416-627-3008
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