Thursday, April 11, 2013
With hectic schedules and days jam-packed with deadlines and meetings, tough creative challenges can seem insurmountable. People want answers as quickly as possible, sometimes before the actual question is really framed.
At The Growth Engine, while respecting the complicated constraints of a busy schedule, we also know that when a creative solution is required, we sometimes need to let a few days go by to give the creative subconscious the space and time needed to address specific challenges.
Time has a way of helping clarify the most important strategic components of a creative challenge. The most important creative contribution of the subconscious may be less about sparking a "Eureka moment", but provide clarity about how to think about your creative challenge. With that clarity, the creative solution will then often follow easily and naturally.
For more information on utilizing the creative subconscious and creatively conquering business and innovation challenges, read Bryan Mattimore's IDEA STORMERS: How to Lead and Inspire Creative Breakthroughs (published by Jossey-Bass, an imprint of Wiley) or contact The Growth Engine at (203) 857-4494. You can also find us on the web at
http://www.growth-engine.com/ Learn how to win a FREE electronic copy of the book Idea Stormers by visiting
http://www.growth-engine.com/