You have undoubtedly posted on social media. As a technical professional, you probably post to LinkedIn.

Let me ask you a question. When you view posts on LinkedIn, are you more attracted to text or video posts? If you are like the vast majority of the people you are trying to reach with your posts, you are more attracted to video posts.

If you look at the number of comments, likes, etc. for posts, video posts by far get more of them. I am sure you want as many people as possible to view your posts. Video posts is the answer.

Short one- or two-minute videos give technical professionals a rare superpower on LinkedIn: they turn abstract ideas into something people can instantly see and trust.

Below are three reasons technical professionals should incorporate video into their presentations:

Videos Showcase Clarity

First, video showcases clarity—your voice, pacing, and visuals signal confidence and competence far faster than text ever can.

Video gives technical people a built-in clarity boost by letting them control the flow of information. When you speak on camera, you decide the pacing, emphasis, and sequencing—three things that often get lost in text.

A well-timed pause or a shift in tone can guide the audience through complicated logic more effectively than any paragraph can. Viewers don’t have to guess which part of the idea matters most; your delivery tells them.

Video also adds clarity by layering multiple communication channels at once. A technical explanation becomes far easier to follow when paired with gestures, facial cues, quick drawings, model walkthroughs, or on-screen annotations.

These extra “signal pathways” reduce misinterpretation and help abstract concepts become concrete. A diagram plus a confident voice is essentially cognitive Velcro: sticky and memorable.

A final clarity advantage comes from the discipline video demands. When you know you have sixty seconds, you naturally distill your message to its cleanest form. Technical professionals trim jargon, tighten logic, and surface only the essential elements of the idea.

This enforced brevity doesn’t dilute the message—it purifies it. A concise, clearly delivered technical message becomes a beacon in a noisy professional landscape.

One reason to use video to get your technical point across is that video showcases clarity.

Another is that videos create a human connection.

Videos Create Human Connection

Video creates a human connection; algorithms boost it, but more importantly, viewers feel like they’ve “met” you, which makes your technical ideas stickier and more persuasive.

Video creates a human connection for technical people by letting others experience the person behind the expertise.

LinkedIn is full of immaculate diagrams and well-crafted paragraphs, but the moment someone hears your voice and sees your expression, the brain says, “Ah, a real human lives here.”

That sense of presence builds trust quickly. Technical ideas feel less like distant white papers and more like guided conversations with an approachable person.

Another connection booster comes from the emotional bandwidth video provides. Tone, warmth, humor, humility—these elements rarely survive the translation into text. In video, they slip through effortlessly.

When a technical professional shows curiosity, excitement, or calm confidence on camera, viewers feel that energy. Emotional cues act like shortcuts for rapport; people don’t just understand you—they start liking you.

Finally, video fosters connection by reducing the psychological distance between the expert and the audience.

Complex topics often feel intimidating, but when viewers can watch someone explain a concept casually, with gestures, natural pauses, and even the occasional smile, the information becomes more accessible.

The expert becomes a guide rather than a gatekeeper. That shift—subtle but powerful—turns strangers into followers and followers into collaborators.

Two reasons to use video to get your technical point across are that video showcases clarity and creates a human connection.

A final reason is that videos accelerate understanding.

Videos Accelerate Understanding

Third, video accelerates understanding because you can pair concise explanations with quick sketches, demos, or metaphors that would take several paragraphs to explain in writing.

In a sea of static posts, a sharp, one-minute insight turns you into the technical professional people will remember.

Videos accelerate understanding for technical people because they let you compress complexity into a guided visual narrative.

Instead of forcing the audience to decode dense text, you can walk them through a concept step by step, showing diagrams, models, or quick sketches as you talk.

The viewer’s brain processes visual and verbal information simultaneously, which speeds comprehension and reduces the cognitive load usually associated with technical material.

Another accelerator is the ability to demonstrate processes in real time. Many technical ideas—algorithms, system flows, prototypes, hardware setups—make far more sense when observed rather than described.

A sixty-second screen capture or hands-on demo can replace several pages of explanation. When people see data transform, circuits behave, or a model converge, they grasp the function and purpose almost immediately.

Video also speeds understanding by allowing micro-repetition without boredom. You can emphasize key points with tone, gesture, and on-screen highlights to reinforce what matters most.

Viewers absorb the concept in layers: first through hearing, then through seeing, then through the structure of the narrative itself.

This multimodal reinforcement helps ideas click faster and stay lodged in memory longer—exactly what technical audiences crave when wrestling with complexity.

Three reasons to use video to get your technical point across are that (1) video showcases clarity, (2) creates a human connection, and (3) videos accelerate understanding.

Video creates trust. People like people they trust. And people buy from people they like.

Don’t pass up the opportunity to become closer to your followers.

Use video to expand and deepen your network.

Call to Action

• Use video to showcases clarity—your voice, pacing, and visuals signal confidence and competence far faster than text ever can.

• Use video to create a human connection with your followers

• Use video to pair concise explanations with quick sketches, demos, or metaphors

References

• Brame, C. J. (2016). Effective educational videos: Principles and guidelines. Vanderbilt University Center for Teaching.

• Mehrabian, A. (1971). Silent Messages: Implicit Communication of Emotions and Attitudes.

• LinkedIn Marketing Solutions (2023). Video engagement statistics and algorithm insights for professional content creators.

Being a confident, engaging, and effective STEM speaker is a vital personal and professional asset. With more than 40 years of engineering experience and more than 30 years of award-winning public speaking experience, I can help you reduce your presentation preparatory time by 50%, overcome your fear of public speaking and be completely at ease, deliver your presentations effectively, develop your personal presence with your audience; and apply an innovative way to handle audience questions deftly.

Working closely with you, I provide a customized protocol employing the critical skills and tools you need to create, practice, and deliver excellent STEM speeches and presentations. Let’s connect and explore how I can help you become the exceptional speaker you were meant to be. Please reach out to me at frank@speakleadandsucceed.com or 703-509-4424 for a complimentary consultation. Schedule a meeting with me at calendly.com/frankdibartolomeospeaks