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Use This Data to Shape Your Consulting Firm’s Future
David A. Fields -- Sales Growth Expert David A. Fields -- Sales Growth Expert
For Immediate Release:
Dateline: Ridgefield , CT
Wednesday, October 23, 2019


You learned about an 8-week alternative to the traditional, gather-everyone-in-a-room-for-two-days approach to annual planning for your consulting firm. (It was in this article.)

Sincepublishing that piece, consulting firm leaders have lobbed in an array ofqueries:

  • Is the process iterative?
  • Who should be involved?
  • If we don’t meet for two days, do I still have to share the cheesecake?

Themost common question consultants asked about the process was this:

What data should your consulting firm consider during Steps 1 & 2, when you’re examining the facts and gleaning critical lessons that can shape your year ahead?


Thinkof your data review from a few orientations:

Outside,Inside and the Consulting Cycle.

Outsidedescribes the trends, shifts and pressures theexternal world exerts on your consulting firm.

Insideincludes the facts, metrics and information that characterize your consultingfirm’s performance.

TheConsulting Cycle neatly bridges the Inside performance of your consultingfirm, and the Outside world.

Below are some suggestions for facts and data you may want to review in each area:


Data about the outside world includes any major trends, shifts or news that you believe could alter your consulting firm’s ideal trajectory. Some common places to look are:

  • Regulatory
  • Industry
  • Economic
  • Social
  • Legal
  • Technology
  • Competitive Set


Data about your consulting firm’s inside world tends to focus on your financial performance and results. You’ll gain insights about consulting clients or service lines you should let go, and where you should tweak your consulting firm’s efforts based on profitability.

Common Inside data include:

  • Income Statement
  • Balance Sheet
  • Cash Flow Report by Month
  • Revenue and Margin by Service Line
  • Revenue and Margin by Client

Value Creation

The Value Creation side of your consulting firm’s Consulting Cycle includes all the tasks, efforts, systems and processes you employ to profitably delight your clients.

At a minimum, your data review should include:

  • Unsolicited Client Feedback
  • Client Feedback from Surveys
  • Delivery Capacity Projections
  • Delivery Skill Capabilities and Gaps
  • Delivery Performance by Consultant

Business Development

The Business Development component of your consulting firm’s Consulting Cycle covers the gamut of activities that secure revenue from new and existing clients.

For instance:

  • Summary of Learnings from Wins (Post Mortems)
  • Summary of Learnings from Losses (Post Mortems)
  • Feedback on Business Development Process from Prospects
  • Network Core Size and Growth
  • Visibility Building Successes and Failures
  • Business Development Performance by Consultant

What other facts, metrics or information do you look at whenevaluating your consulting firm and planning your future?

News Media Interview Contact
Name: David A. Fields
Title: Managing Director
Group: Ascendant Consulting, LLC
Dateline: Ridgefield, CT United States
Direct Phone: 203-438-7236
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