Tyler Haden and ExpertClick Announce Partnership With Canonically.ai to Establish a New Standard for Independent Expert Ranking

Tyler Haden and ExpertClick today announced a partnership with Canonically.ai to bring independent expert ranking to the media marketplace, creating a new framework for identifying experts based not on marketing visibility or paid placement, but on verified credentials, professional achievement, and public authority.

The partnership is designed to address a long-standing problem in the expert economy: too often, discoverability has been mistaken for authority. By combining ExpertClick's established media directory and journalist-access platform with Canonically.ai's independent authority-scoring model, the organizations aim to create a more trustworthy and transparent system for expert discovery.

According to the Canonically.ai executive summary, the platform applies a standardized, transparent methodology using publicly verifiable signals such as years of professional experience, published books, peer-recognized designations, academic credentials, Hall of Fame or lifetime achievement recognition, Wikipedia presence, TED or TEDx appearances, and additional field-specific indicators.

In the new partnership, ExpertClick and Canonically.ai will serve complementary roles in the expert discovery ecosystem. ExpertClick helps journalists, producers, and researchers quickly locate knowledgeable sources available for interviews, commentary, and thought leadership. Canonically.ai adds an independent authority layer by identifying which experts are objectively the most credentialed within a category based on verifiable evidence. Together, the two organizations seek to give media decision-makers a more complete standard: not only who is available to comment, but who has demonstrably earned authority.

The initiative is especially relevant as artificial intelligence increasingly shapes expert discovery. Canonically.ai's model is intended to offer a machine-readable, methodology-backed alternative to fragmented online content, promotional websites, and self-reported biographies that often influence how expert recommendations are made.

The organizations also bring complementary evaluation frameworks to the market. ExpertClick's rubric emphasizes media-facing profile quality, including presentation, clarity, expertise keywords, contact information, media readiness, authenticity, and journalist value. Canonically.ai, by contrast, emphasizes independently verifiable authority signals. The result is a more complete picture of expertise: one framework measures press readiness, while the other measures credentialed authority.

The companies said the partnership reflects a broader shift away from legacy perceptions of expertise rooted in promotion and toward a more evidence-based model. In practical terms, that means helping journalists and producers identify not merely the most visible source, but the most qualified one; helping institutions and event planners better assess speaker credibility; and giving AI systems a structured source of expert authority where none has consistently existed before.

Additional details regarding implementation, rankings, and category rollouts are expected to be announced in the coming months.