Stop struggling to keep up with your content calendar.

See how the new Claude and Castmagic integration turns one video into a week of high-quality posts.

Grab the video here:

If you’re a content creator, you know the drill — you’ve got a goldmine of old episodes, articles, and videos just sitting there.

In this episode you get to see how to connect Claude to Castmagic so it can dig through your ENTIRE back catalog and help you write newsletters, LinkedIn articles, lead magnets, and scroll-stopping carousels.

Some of what this combo can do genuinely blew me away — let’s get into it.

TIMESTAMPS:
0:00 The Hook – Why repurposing is non-negotiable, and the combo that even this jaded journalist found impressive
0:35 Claude Meets Castmagic – Claude (great at writing, not graphics) now taps into everything you’ve published
1:15 One Post Becomes a Story – Claude scans every episode on a topic and writes something new from all of it
1:35 Be a Creative Conductor – Knowing which tool to bring in, and when
2:00 Human Beats AI at Being Human – The edge those of us with some gray hair have on the machines
2:38 Teaching Claude Your Voice – How it learns your quirks (my “Terry-ize”) so it sounds like you
3:47 Step-By-Step: Connecting Castmagic to Claude – castmagic.io/claude, authorizing the read-only connection
4:32 Team & Enterprise Setup – What’s different on a team or enterprise plan
5:02 Mining Your Back Catalog for Quotes – Finding what you said, including stuff you forgot
5:38 Newsletters, Lead Magnets & Sales Playbooks – Old episodes become briefs, opt-ins, and call breakdowns
6:47 Instant Course Outlines – Pulling your best material into a ready-made outline
7:24 Why Carousels Are LinkedIn Gold – The format crushing it right now, and why dwell time matters
8:00 Live Demo: Inside the Castmagic Studio – Watching it turn a real video into carousel-ready content
9:21 The Carousel Reveal – The actual hooks and quotes it pulled from my Substack episode with Gina
10:52 Export, LinkedIn & Canva – Getting your carousel out as a PDF and polishing it in Canva
11:38 Never Just Copy-Paste – Why customizing Castmagic’s LinkedIn drafts with your own voice matters

WHY CREATIVE CONDUCTORS NEED THIS
I’ve talked for a long time about being a Creative Conductor — someone who knows which tool to bring in and when, just like a conductor brings in strings or holds back the brass.
Claude connected to Castmagic is a perfect example.

Claude writes and researches beautifully but doesn’t touch graphics, so pairing it with everything you’ve recorded on Castmagic means it pulls from your real history instead of generic AI fluff.

Because Claude can learn your voice and vocabulary, what comes out actually sounds like you.

HOW TO CONNECT THEM
Head to castmagic.io/claude and click “Connect Castmagic to Claude.”

Claude will ask you to authorize it, and Castmagic confirms the connection is read-only and scoped only to your account.

In Claude, click the plus sign, open Connectors, and toggle Castmagic on for that conversation.

Don’t want it anymore? Just disconnect.

Heads up — this works with Castmagic’s Pro or Max plans, not the free plan.

WHAT THIS UNLOCKS FOR YOUR BUSINESS
Pull quotes across your entire back catalog, build newsletter research briefs, and create lead magnets from episodes you already recorded.

If you coach or consult, review every call you’ve had with a client and pull out exactly what they said. You can even generate a course outline by having Claude scan multiple episodes on a topic and pull the best material together.

THE CAROUSEL FEATURE (THIS IS THE BIG ONE)
Castmagic now automatically builds LinkedIn and Instagram carousels straight from your audio and video.

I showed a real example from an episode Gina and I recorded on Substack notes — it pulled hooks and quotes directly from what I said and turned them into carousel-ready slides.
Download it, export as a PDF for LinkedIn, or bring it into Canva to polish the design.

Carousels are the number one attraction on LinkedIn right now because of dwell time, so this is worth your attention.

ONE IMPORTANT RULE
Castmagic will even draft a LinkedIn article for you. Please don’t just copy and paste it — customize it with your own experience, your opinions, and your voice.

That’s what makes content connect, creator to creator.

Let me know in the comments how you’d use this in your business. I’m Terry Brock with Stark Raving Entrepreneurs, and on behalf of Gina Carr and our whole team, thanks for joining us!

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For your convenience, here’s a transcript of this episode:

Terry Brock [00:00:00]:
If you are a content creator, you know it’s important to repurpose the daylights out of what you got. In this video, I’m gonna show you some specific ways and actually some ways that have blown me away on what to do and how we can do it. I’m Terry Brock with Star Craving Entrepreneurs, and along with my partner, Gina Carr, we work with people like you showing you how to do it. So let’s just get right into it here. What we wanna do is with Claude, you now have the ability to connect it to Cast Magic. Cast Magic is a marvelous tool. I’ve been using for a couple years now. Use it every week, and I haven’t been going into all the nooks and crannies of the new things they’re putting in there.

Terry Brock [00:00:35]:
But, hey, even this jaded journalist is going, woah, that looks really impressive. And one of the things they did is they took Claude, which is a fabulous tool for writing, for doing research, not real good on graphics. They don’t try to do graphics, but they do that very, very well. And now you can tie Claude into your chat g v or excuse me, your Cast Magic. Yep. Chat g v t is another thing, but go into Cast Magic. And then what it can do get this. It can look at the articles, all the audio, the video things that you have on your channel there with Cast Magic, and then it can pull that into Claude so it writes about it.

Terry Brock [00:01:15]:
Now this is amazing. It’s one thing to bring in just one element. Say, here’s a broadcast. Grab this one and do it. And Cass Magic does that very well, still does it. But now you can have Claude write up a story on that for you. It can go into every post you made where you talked about whirly doos, you know, whatever that is. Work with me on this.

Terry Brock [00:01:35]:
Right? Whirly doos. And then another one here on the googie woogies. Okay? With the googie woogies over here. You’ll find all of that. And think about it. You can have a body of work out there that you’re able to use and let Claude go into Cast Magic, find it, and then do all the wonderful things that Claude can do. What we’re doing here, you’re really acting like a content creator who is also a creative conductor. That’s key.

Terry Brock [00:02:00]:
I’ve talked about being a creative conductor for a long time. You wanna be the conductor who knows when to bring in this instrument or when to bring in that one, and not so much of this one right now. Just like a real conductor in a musical orchestra will do, you can do that as well. But now you can plug those in. So I’ve been trying that, and it’s given me some incredible options. Like, for instance, I talk a lot about being a creative conductor. Talk a lot about how we are humans and the humans went out over AI, not in the speed, not in how fast we can do it, not in the extensive research, but in being, well, human. Human to human.

Terry Brock [00:02:38]:
Being able to get in there and connect with people using our emotions. And those of us that are, shall we say, a little bit older, been around a little bit longer, what you can do is you’ve got a little more ideas. I think this is not such a good idea. I do remember a few years ago, had a similar situation over in Outer Wasulia, wherever that might be. Outer Wasulia, and I was over there doing this. It didn’t work out real well when Barf Schnirclebacher, an artificial person. Okay. Barf Schnirclebacher came in, did this and this and this.

Terry Brock [00:03:06]:
But you see, you could put that into it and bring it out. And all of this ties together with using Claude till it will understand that. Claude knows about me and some of my goofy Terry isms that I will use when I talk about how I’m going to Terry ize something. Just like I say, if it’s Mary, Mary needs to Mary ize it, or Bob needs to Bob ize it, whatever it might be. And so it brings that into Claude. Claude knows that, and then it comes in and does it for me. Well, let me show you something here that’s gonna help you if you’re putting this together right now on connecting Cast Magic to Claude so you can do it. Now if you’re not using that, I’d encourage you to take a look at these and what they can do.

Terry Brock [00:03:47]:
Some powerful little tools are here with this. You see right here in just this right, on that. Now path a, first thing what you can do here is you can take a look at it. You can log in to your Cast Magic account. Of course, that’s how you do it on there. We could and it works only with the pro or the max, you know, or higher. So you’ll use those. You’re getting the free plan.

Terry Brock [00:04:04]:
I don’t think this will work here. You go to castmagic.io/claud and you click connect Cast Magic to Claude. Then Claude will ask you to authorize it. You go right ahead and approve that and then Cast Magic confirms this is read only and scooped to and scope to your account only. That’s a good thing. So now it’s only looking at your account, not any others that might be out there. And it’s giving you the tools to get it set up just the right way there. So I like that a lot the way they’re putting it together.

Terry Brock [00:04:32]:
And then in the Claude chat, you’re gonna click click on the plus sign, open the connectors, and hold on. Let me get me out of the way here. Put there and toggle SMAC on for that connection or that conversation. So you’ll be able to connect those and if you say, hey, I don’t wanna do this anymore. Well, then you can just disconnect it. Do it for a limited time then disconnect it that way and it will work very nicely. And then, also, over here, if you’re with a team or an enterprise plan plan, here’s what they’ve got for you on that. All the steps that you’ll go through, and I think that’s good.

Terry Brock [00:05:02]:
But here’s what I really want us to zoom in on, what it’s good for. This is where it relates to you and me and why we would wanna do this kind of thing. You’re pulling quotes across an entire back catalog. That means if you’ve got a topic that you speak about regularly, it can go over all those little nuances that might be on cast magic that you would put there. You chose to put them there, and it can find what’s related to what you said about it. Also, it can find something that might be you might have forgotten about that a year ago or two years ago, you were talking this is what you need to do. Today, that might be out of date, particularly in technology. Folks like me, they’re teaching AI.

Terry Brock [00:05:38]:
What was true a year ago is not necessarily true today in all aspects. Some are. Some are not. But this gives you a way to stay in touch with your audience and help them to understand why they need to stay in touch with you on a regular basis because things are changing that way. Also, you can use it for newsletter research briefs. Put some of those together, get an idea of this is true and that. Lead magnets built from past episodes. Now there’s something you can use a lead magnet that you can say, here’s something of value.

Terry Brock [00:06:07]:
You’re giving people a learning resource, something they can really use, and then for that, they’re giving you their name and their email so you can stay in touch. And if at any point they say, I don’t need any more of that or it’s not for me anymore, not a problem. They just unsubscribe and go from there. But this gives you an opportunity to deepen those relationships. The relationship marketing, which we talk about, June and I talk about that, and how that is so important in business when you’re doing it. And sales playbooks from recorded calls, think about that. You can have coaching. If you’re doing coaching, you can then have the calls already there and say, pay attention to every call that I have had with Sally Smith.

Terry Brock [00:06:47]:
Just making up a hypothetical, Sally Smith, not anyone in particular here, but it would be there. And so you can then go through and find out what did Sally Smith say about her trip to Philadelphia or her idea that she really likes chocolate ice cream or whatever it might be. As a coach, you would know how you can do that and then zero in on it and get some real good results with it. This gives us some capabilities there. And then course outline from a topics episodes, so you’re able to go in there and say, in this one, we did that. It will know that. Claude will take the best of that, just pulling in the right things, and then make it happen for you. So that is something that’s really, really nice that you can do.

Terry Brock [00:07:24]:
And there’s something else. When you want to promote, I’m gonna show you a way that cast magic now lets you do that in a very powerful way with carousels. This is something you really wanna pay attention to in the carousels and what you can do with those in LinkedIn, in Instagram, and other places too. You can use them because carousels are the number one attraction on LinkedIn. That’s because people are dwelling there more. Dwell is an important concept over in the world of LinkedIn, and you’ll be able to bring people in there. Well, now with Cast Magic, you can take the audios, the videos you’ve done, and they’ll automatically create it for you. Let me show you what we’re doing.

Terry Brock [00:08:00]:
I’m just getting into this myself here on what they’re doing with Cast Magic, but it’s pretty amazing. As you can see, I’ve got a video here that I was working on. This is one that was a few weeks ago we did, and you’ll see my picture there. As a matter of fact, I just noticed it now, but we’re on the same shirt today as I was then. How’s that? Maybe we’ll pass a little collection box around and collect some money for it, so here we can buy another shirt. No. No. Never mind.

Terry Brock [00:08:22]:
Just kidding here. But you see, I can put that in there and I can do a lot with it and say, okay. What I wanna do is be able to take a look at these and see what is happening with them and how I can start making all of this come together in a beautiful way. This is gonna give me the ability to connect more with people and to do the kinds of things that really need to be done. Well, you see what I’ve done here is I went in and then I zoomed in on this right here where I got studio. So this is studio related to that. There’s a way you can work with video clips so you can have that in a vertical cut. You can also with an audiogram.

Terry Brock [00:08:54]:
That’s very nice. When you hear the voice, you’ll hear that and you watch the sound waves bouncing up and down. Very nice for many applications. But right now, I wanna focus in on the carousels and let you see what it did. I’m clicking here on carousel and when I do that, it’s gonna go into the section that has been created and take a look at this. This is pretty amazing when you see it. It has created this for me. Now, I already did this for you, so you can see it.

Terry Brock [00:09:21]:
Let me come back here, resize this so you can see it, and look what it did. I was talking about substack notes. I think Gina and I were doing an episode on this, and you’ll see what it did, is it went through the episode and it found those areas that are often asked about or cited in other places on the net. Woah. That’s pretty nice. And look what it did here. It put in this one right here. It grabbed this.

Terry Brock [00:09:46]:
So daily substack notes beats weekly emails for building trust. This is the nice thing that it put in there and this is something that can be very good over on LinkedIn. And look over here on this one. I come over here in this next one here. I have a quote. This is an actual quote that I’ve said during the video. Spending a second single a single weekly newsletter creates too few moments of contact. The gaps between emails let readers forget you exist.

Terry Brock [00:10:14]:
So you wanna do it a little differently, and that was the second one I put in there. Here are some others you can put in, I think it did six of these, so you can see the kind of capabilities on that. I’m just looking at those on the left here and then let you see a little bit more here in the stack daily substack. The daily substack notes to build trust. So you craft your hook with curiosity, choose your content pillar, and repurpose existing work to engage and grow your audience. That little tidbit is exactly what people look for when they’re looking at carousels. And beauty of this, a carousel like that can be taken from here. You just download it and it’ll export it out.

Terry Brock [00:10:52]:
You can take that as all of them together, put it over into LinkedIn. LinkedIn will take that as a PDF, putting all those together. You can also take this over into Canva if you want to touch it up a little bit because Canva does a really good job as we all know. It’s a fabulous tool. Canva goes in there, cleans up what you’ve got. I use it, and I’m not a graphics person, but they know how to take care of me over there at Canva. They put in the I can just look at one of their models and go, hey, I like this one, and I’ll put in some videos of my own, pictures of my own, the size of font that I like there, or maybe make it a little bit smaller, and it can take care of all that. So now you’re doing this within cast magic, getting a lot of that done, and getting something that you can then take and repurpose over to LinkedIn.

Terry Brock [00:11:38]:
And with Cast Magic, it’ll write the LinkedIn article for you. Now very important, do not just copy and paste. Do not do that. You watch my videos before, you know I say, uh-uh. You wanna copy paste and then most important, customize. Customize it to the audience you’re talking to. Put in your own ideas, your experiences, your wisdom, your feelings, your books that you’ve read, and your ideas. Also, same similar thing on quotes that you’re gonna do.

Terry Brock [00:12:10]:
I love doing quotes. You’re reading my if you’re reading my, notes that I send out in the email over on Substack, and and we also send that out via email. Often, I’ll use quotes and then say, this is what I like about that. Or if there’s something I disagree with, I’d say, hey, I like what they’re saying here, but I disagree with this, and here’s why. You can do that same kind of thing, content creator to content creator. It can help you to make this work very well for you. So in closing, there’s a lot of things you can do with that. I want to highlight those two things particularly and let you see it.

Terry Brock [00:12:41]:
So let me know what you think. In the comments below, wherever you’re catching this, let us know what you think, how you could use those, what are possibilities for what you’re doing. This opens up a world of possibilities for those of us who are content creators, who are creative conductors. Pull a little bit here from Cast Magic and use a little bit here from Claude because each one does certain tasks better than another. And then you might use Canva for a few things as well. The really smart creative conductor knows when to pull from this one and then when to put that one aside and pull from this one. One. Use it.

Terry Brock [00:13:15]:
That’s what you wanna do. I wanna hear from you on how we can help you on that and make sure that you’re getting the kind of information that’s going to help you get ahead. And to help you get ahead, got something we put together especially just for you right over here. Kinda a video that’s gonna show you how you can tap into some of these features, start using them even more, and get the results you want. I’m Terry Brock with Stark Raving Entrepreneurs. And for Gina Carr and the rest of our team here, thank you for joining us. Looking forward to hearing from you.

And for our Spanish speaking friends, here’s the transcript in Spanish:

Claude y Castmagic vinculados Transcripción con marcas de tiempo cada 10 segundos Orador: Terry Brock (Stark Raving Entrepreneurs) Archivo de audio: Claude & Castmagin Linked.m4a Duración: aproximadamente 13:45

Si eres un creador de contenido, sabes lo importante que es reutilizar al máximo todo lo que tienes. En este video, te voy a mostrar algunas formas específicas, y de hecho algunas formas que me han dejado impresionado, sobre qué hacer y cómo podemos hacerlo.

Soy Terry Brock de Stark Raving Entrepreneurs y, junto con mi socia Gina Carr, trabajamos con personas como tú para mostrarles cómo lograrlo. Así que vamos directo al grano. Lo que queremos hacer es aprovechar que ahora, con Claude, tienes la capacidad de conectarlo a Cast Magic.

Cast Magic es… cada semana, y aunque no me he metido en todos los rincones de las novedades que están añadiendo, vaya, hasta este periodista escéptico dice: “Vaya, eso se ve muy impresionante”. Y una de las cosas que hicieron fue tomar a Claude,

que es una herramienta fabulosa para escribir y hacer investigación (no es muy buena con gráficos, ni intentan hacerlos), pero lo otro lo hacen muy, muy bien. Y ahora puedes vincular a Claude con tu… perdón, con tu Cast Magic.

Sí, ChatGPT es otra cosa, pero mira esto: puede revisar los artículos, todo el audio y los videos que tienes en tu canal dentro de Cast Magic, y luego llevar eso a Claude para que escriba sobre ello. Esto es increíble.

Una cosa es traer un solo elemento, decir: “Aquí hay una transmisión, toma esta y trabaja con ella”, y Cast Magic lo hace muy bien, todavía lo hace. Pero ahora puedes hacer que Claude redacte una historia sobre eso para ti. Puede revisar cada publicación que hiciste

donde hablaste sobre los “Worley Dews” (lo que sea que sea eso, síganme la corriente, ¿de acuerdo?, “Worley Dews”) y luego otra por aquí sobre los “Googie Wogies”, ¿bien? Con los “Googie Wogies” por aquí, encontrarás todo eso.

Y piénsalo: puedes tener todo un volumen de trabajo publicado que puedes aprovechar y dejar que Claude entre a Cast Magic, lo busque y luego haga todas las maravillas que sabe hacer. Lo que estamos haciendo aquí es actuar realmente como un creador de contenido clave.

He hablado de ser un director de orquesta creativo durante mucho tiempo. Quieres ser ese director que sabe cuándo incorporar este instrumento o cuándo meter aquel otro, y no tanto de este por el momento, tal como lo haría el director de una orquesta musical. Tú también puedes hacerlo.

Pero ahora puedes conectarlos. Así que lo he estado probando y me ha dado opciones increíbles. Por ejemplo, hablo mucho sobre ser un director creativo y sobre cómo los humanos les ganamos a la IA:

no en velocidad, no en qué tan rápido podemos hacerlo ni en la investigación exhaustiva, sino en ser, bueno, humanos. De humano a humano. Ser capaces de conectar con las personas usando nuestras emociones. Y aquellos de nosotros que somos, digamos, un poco mayores o llevamos un poco más de tiempo por aquí,

tenemos algunas ideas más. “Creo que esta no es tan buena idea. Recuerdo que hace unos años tuve una situación similar allá en Wazulia Exterior” (donde sea que quede Wazulia Exterior), y yo estaba allá haciendo esto.

Funcionó de maravilla cuando Marv Schnurklemacher (una persona inventada, ¿de acuerdo?, Marv Schnurklemacher) vino e hizo esto, esto y aquello. Pero ves, podrías incorporar eso y sacarle provecho, y todo esto se conecta usando Claude,

para que lo entienda. Claude me conoce y sabe de algunos de mis modismos raros o “terrysmos” que suelo usar, como cuando digo que voy a “terryizar” algo, o como diría de Mary, que Mary necesita “maryizarlo”, sea lo que sea.

Así que lleva eso a Claude. Claude lo sabe y luego viene y lo hace por mí. Bueno, déjame mostrarte algo aquí que te va a ayudar si estás configurando esto ahora mismo para conectar Castmagic con Claude.

Ahora, si no lo estás usando, te animo a que eches un vistazo a estas herramientas y a lo que pueden hacer. Hay pequeñas herramientas muy potentes aquí. Mira justo aquí… Lo primero que puedes hacer: necesitas el plan Pro o Max, ya sabes, o superior.

Así que si estás en el plan gratuito, no creo que esto funcione. Vas a Castmagic.io/claude y haces clic en “Conectar Castmagic a Claude”. Luego Claude te pedirá autorización, vas y lo apruebas,

y luego Castmagic confirma que esto es de solo lectura y limitado únicamente a tu cuenta. Eso es algo excelente, así que solo analiza tu cuenta y ninguna otra que esté por ahí, dándote las herramientas. Me gusta mucho cómo lo han estructurado.

Luego, en el chat de Claude, vas a hacer clic en el signo más, abres los conectores y (espera, me quito de en medio por aquí) haces clic allí y activas Cast Magic para esa conexión o conversación, de modo que puedas vincularlos.

Y si dices: “Oye, ya no quiero hacer esto”, simplemente lo desconectas. Lo usas por tiempo limitado y luego lo desconectas; funcionará muy bien. También están todos los pasos por los que pasarás, lo cual me parece genial,

pero en lo que realmente quería enfocarme es en para qué sirve. Aquí es donde se relaciona contigo y conmigo, y por qué querríamos hacer este tipo de cosas. Puedes extraer citas de todo un catálogo anterior. Eso significa que si tienes un tema del que hablas con frecuencia,

puede revisar todos esos pequeños matices que están en Castmagic porque tú decidiste ponerlos allí, y encontrar lo que está relacionado y lo que dijiste al respecto. Además, puede encontrar algo de hace dos años donde decías: “Esto es lo que tienes que hacer”.

Hoy en día, eso podría estar desactualizado, especialmente en tecnología. Para gente como yo que enseña IA, lo que era cierto hace un año no lo es necesariamente hoy en todos los aspectos. Algunas cosas sí, otras no. Pero esto te da una forma de mantenerte en contacto con tu audiencia

y ayudarles a entender por qué necesitan seguir en contacto contigo de manera regular, porque las cosas están cambiando rápido. También puedes usarlo para resúmenes de investigación para boletines, armar algunos de ellos o crear lead magnets a partir de episodios pasados.

Ahora, hay algo para lo que puedes usar un lead magnet: puedes decir “aquí hay algo de valor”. Le das a la gente un recurso de aprendizaje, algo que realmente puedan usar, y a cambio te dan su nombre y su correo electrónico para que sigas en contacto.

Y si en algún momento dicen “ya no necesito más de esto” o “ya no es para mí”, no hay problema: simplemente se dan de baja. Pero esto te da la oportunidad de profundizar esas relaciones. El marketing de relaciones del que siempre hablamos,

lo importante que es en los negocios. Y guías de ventas a partir de llamadas grabadas. Piénsalo. Si haces coaching, puedes tener las llamadas registradas ahí y decir: “Presta atención a cada llamada que he tenido con Sally Smith”

(solo inventando un caso hipotético, Sally Smith, nadie en particular), y podrías revisar y averiguar: “¿Qué dijo Sally Smith sobre su viaje a Filadelfia o sobre su gusto por el helado de chocolate o lo que sea?”.

Como coach, sabrías cómo aprovechar eso, enfocarte en el punto clave y obtener muy buenos resultados. Esto nos brinda grandes capacidades. También puedes crear esquemas de cursos a partir de episodios temáticos, diciendo: “En este hicimos tal cosa”,

y lo sabrá. Claude tomará lo mejor de eso, extraerá los elementos correctos y lo hará realidad para ti. Eso es algo realmente genial que puedes hacer. Y hay algo más: cuando quieres hacer promoción,

te voy a mostrar una forma en que Cast Magic te permite hacerlo ahora de manera muy potente con carruseles. A esto sí que le quieres prestar atención, a los carruseles y lo que puedes hacer con ellos en LinkedIn, Instagram y otros lugares.

Puedes usarlos porque los carruseles son la atracción número uno en LinkedIn. Eso se debe a que la gente pasa más tiempo ahí. El tiempo de permanencia (dwell time) es un concepto importante en el mundo de LinkedIn, y podrás atraer a las personas.

Bueno, ahora con Cast Magic, puedes tomar los audios y videos que has hecho y creará el carrusel automáticamente. Déjame mostrarte lo que estamos haciendo. Apenas estoy explorando Cast Magic, pero es bastante impresionante. Como puedes ver, tengo un video aquí en el que estaba trabajando.

Este lo hicimos hace unas semanas y verás mi foto ahí. De hecho, me acabo de dar cuenta de que hoy llevo puesta la misma camisa que ese día. ¿Qué tal? Tal vez deberíamos pasar una colecta para juntar dinero y que Terry pueda comprarse otra camisa.

No, no, olvídenlo, es una broma. Pero como ves, puedo poner eso ahí y todo se une de forma genial. Esto me dará la capacidad de conectar más con la gente y hacer el tipo de cosas que realmente se necesitan.

Bueno, ves que lo que hice aquí fue entrar y luego hacer zoom justo aquí donde tengo Studio. Esto es Studio relacionado con eso. Hay una forma en la que puedes trabajar con clips de video para tener un formato vertical. También puedes hacerlo con un audiograma

(eso es muy lindo, donde escuchas la voz y ves las ondas de sonido). Pero justo ahora quiero enfocarme en los carruseles y mostrarte lo que hizo. Hago clic aquí en “carrusel”, y al hacerlo, va a entrar en la sección que se ha creado

y mira esto. Es bastante increíble cuando lo ves, el hecho de que haya creado esto para mí. Ya lo preparé de antemano para que lo veas. Déjame volver aquí, redimensionar esto para que se observe bien. Y mira lo que hizo.

Estaba hablando sobre las notas de Substack (Gina y yo estábamos haciendo un episodio sobre esto) y encontró esas áreas sobre las que se pregunta a menudo o que se citan en otros lugares de la red. Vaya, eso es fantástico. Y mira lo que puso aquí: agregó esta de aquí.

Tomó esto: “Las notas diarias en Substack le ganan a los correos semanales para generar confianza”. Esto es lo grandioso que puso ahí, y es algo que puede funcionar muy bien en LinkedIn. Y mira de este lado, en esta siguiente:

Incluyó una cita mía. Esta es una cita real de lo que dije en el video: “Un solo boletín semanal genera muy pocos momentos de contacto. Los lapsos entre correos hacen que los lectores olviden que existes”, así que conviene hacerlo diferente. Y esa fue la segunda que puse allí.

Aquí hay otras que puedes incluir. Creo que hizo seis de estas, para que veas el tipo de capacidad que tiene. Solo estoy mirando las de la izquierda y te las muestro un poco más aquí en la pila: “Notas diarias en Substack para generar confianza”.

Creas tu gancho, eliges tu pilar de contenido y reutilizas el trabajo existente para atraer y hacer crecer a tu audiencia. Ese pequeño detalle es exactamente lo que la gente busca al ver carruseles. Y lo genial de esto es que un carrusel así lo puedes tomar de aquí,

lo descargas y lo exporta. Puedes tomar todas las imágenes juntas y subirlo a LinkedIn. LinkedIn lo aceptará como un PDF combinando todo. También puedes llevarlo a Canva si quieres darle un retoque,

porque Canva hace un trabajo excelente, como todos sabemos. Es una herramienta fabulosa. Entras a Canva y arreglas lo que tienes. Yo la uso y no soy diseñador gráfico, pero ahí en Canva me cuidan muy bien.

Simplemente miro una de sus plantillas y digo: “Oye, me gusta esta”, y agrego mis propios videos o imágenes… Haciendo esto dentro de Cast Magic avanzas muchísimo y obtienes algo que luego puedes llevar y reutilizar en LinkedIn.

Y con Cast Magic, te redactará el artículo para LinkedIn. Ahora, muy importante: no te limites a copiar y pegar. No hagas eso. Si has visto mis videos antes, sabes que digo que puedes copiar y pegar, pero luego (lo más importante) personalizar.

Personalízalo para la audiencia a la que le hablas. Aporta tus propias ideas, tus experiencias, tu sabiduría, tus sentimientos, los libros que has leído. Lo mismo aplica para las citas que vayas a usar; me encanta usar citas.

Si lees las notas que envío por correo electrónico en Substack (y que también distribuimos por email), a menudo uso citas y digo: “Esto es lo que me gusta de esto”, o si no estoy de acuerdo, digo: “Me gusta lo que dicen aquí, pero no concuerdo con esto otro”.

Puedes hacer exactamente lo mismo, de creador de contenido a creador de contenido. Eso te ayudará a que esto funcione muy bien para ti. Así que, para terminar, hay muchas cosas que puedes hacer con esto. Quería destacar esas dos en particular y mostrártelas.

Déjame saber qué piensas en los comentarios abajo, desde donde sea que estés viendo esto. Cuéntanos qué opinas, cómo podrías usarlas y qué posibilidades ves para lo que haces. Esto abre un mundo de oportunidades para quienes somos creadores de contenido y directores creativos.

Toma un poco de Cast Magic y usa un poco de Claude, porque cada uno realiza ciertas tareas mejor que el otro. Y luego podrías usar Canva para algunas cosas también. El director creativo verdaderamente inteligente sabe cuándo apoyarse en uno

y cuándo dejarlo a un lado para recurrir al otro. Utilízalo, eso es lo que debes hacer. Quiero saber de ti para ver cómo podemos ayudarte y asegurarnos de que recibas la información que te ayude a salir adelante.

Y para ayudarte a progresar, tenemos algo que preparamos especialmente para ti justo por aquí. Hay un video que te mostrará cómo aprovechar algunas de estas funciones, empezar a usarlas aún más y obtener los resultados que deseas.

Soy Terry Brock, de Stark Raving Entrepreneurs, y de parte de Gina Carr y del resto de nuestro equipo, gracias por acompañarnos. Quedamos a la espera de tus comentarios.