For Immediate Release:

Tuesday, November 22, 2022

Digital Marketing Expert Michael Ostrofsky Is This Week’s Guest on Harrison Podcast. The fact that the mighty Walt Disney Company turned this week to its former CEO Bob Iger to set the company on a more productive path in generating revenue for its video streaming service Disney+ underscores the challenges even the largest and resource-rich companies face monetizing their digital platforms. Michael Ostrofsky, founder and CEO of Atlanta-based digital marketing firm, Lyke Media (LykeMedia.com), is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Ostrofsky is a four-decade veteran of Silicon Valley where he accrued an impressive track record for digital marketing innovation in a variety of diverse industries including Beringer Wine Estates, investment bank Hambrecht & Quist, and NCR Corporation, among others. Harrison and Ostrofsky talk about the challenges facing Disney, Twitter, and Facebook – relating their same issues to radio, television and newspapers, large and small. You don’t want to miss this! To listen to the podcast in its entirety, please click here.

Lineup Tweaks at KMOX, St. Louis. The St. Louis Post-Dispatch is reporting on the tweaks to the on-air lineup at Audacy’s news/talk KMOX, St. Louis in the wake of station legend Charlie Brennan’s retirement from KMOX last spring. The station is

moving Kevin Wheeler from the 10:00 am to 1:00 pm show to Dave Glover’s afternoon drive program. Amy Marxkors and Chris Rongey will continue to host the midday show. Wheeler joins Glover and co-host Rachel Zimmerman in PM drive as Trish Gazall – who hosts on sister AC KEZK – reduces her appearances on Glover’s program to twice per week. Additionally, the station will do a crossover with Marxkors and Rongey staying on to join Glover and Wheeler for the 1:00 pm hour. Glover’s show ends at 5:00 pm when the station transitions to more news and interviews. KMOX program director Steve Moore says, “Stability is important, so we want to change as little as possible.” Moore tells the Post-Dispatch that the “Total Information” morning show continues with Debbie Monterrey, Tom Ackerman, and Megan Lynch hosting.

Jack Abernethy to Receive 2023 Golden Mike Award from Broadcasters Foundation of America. The 2023 Golden Mike Award will be presented to FOX Television Stations CEO Jack Abernethy by the Broadcasters Foundation of America at its black-tie fundraiser on March 6, 2023, at the Plaza Hotel in New York City. Abernethy states, “I would like to thank Scott Herman, Tim McCarthy, and the

Broadcasters Foundation board of directors for this prestigious Golden Mike Award and for their tremendous commitment to helping and supporting broadcasters in need across the country. Now, more than ever, we must help those in our industry who are facing challenging times so we can continue to encourage and foster the entrepreneurial spirit and journalistic dedication of local newsrooms, which are making an immeasurable impact in their respective communities.” The Broadcasters Foundation Golden Mike Award is presented annually to an individual for their excellence in and commitment to broadcasting, and their ongoing service to the community at large. The award ceremony and dinner attract a who’s who of broadcast media executives and celebrities. Previous recipients include entrepreneur and former NYC Mayor Michael Bloomberg; chairman and CEO of iHeartMedia, Inc., Bob Pittman; former Senator from Oregon and president of the National Association of Broadcasters, Gordon Smith; chairman and CEO of Nexstar Media Group, Inc., Perry Sook; chairman and co-CEO at Gray Television Inc., Hilton Howell, Jr., among others. This year’s host, presenters, and performer will be announced shortly.

TALKERS News Notes. Twin Cities news/talk WCCO-AM raised more than $333,000 to provide meals and care for those in need through its 20^th annual “Hunger Mission

Radiothon.” The amount raised during this year’s event, which benefits Union Gospel Mission Twin Cities, brought the overall fundraising total to over $4.1 million since 2003. Audacy Minneapolis SVP and market manager Jeff Gonsales says, “This is yet another great example of how live and local radio can truly help change lives. We’re so proud of our team in helping share these inspiring stories, as well as our amazing fans for their incredible generosity in giving.”…..The WSB-AM/WSBB-FM, Atlanta-based “Erick Erickson Show” recently helped raise $152,300 for the charity Hungry For A Day that provides Thanksgiving meals to families nationwide. The non-profit provides turkeys and sides for families in need and stocks local food pantries around the nation. Erickson tells TALKERS magazine, “We did it all in three hours of radio and an email push to listeners. I was floored. We raised $50,000 in just the first two hours of the show!”…..Stephanie Miller is making the video of her recent “Sexy Liberal Save Democracy Tour” appearance at Los Angeles’ Saban Theater available for fans to watch through January 1, 2023 for a fee of $20. Pictured at right is the cast of the show – including Miller, John Fugelsang, Hal Sparks and Frangela – along with special guests attorney & legal commentator Glenn Kirschner and director Rob Reiner.

Dr. Daliah Wachs Sponsors Scene in Charity’s Magical Forest. Pictured above is GCN-syndicated talk show host Dr. Daliah Wachs at the scene she is sponsoring at Opportunity Village’s Magical Forest in Las Vegas. Dr. Wachs says that this event runs from Thanksgiving through the New Year to benefit Opportunity Village, which helps people with with intellectual disabilities and their families through enrichment, empowerment, and employment programs and services.

Trump in ‘24/Legal Issues, Midterms Aftermath, Colorado Shooting, The Economy/Rail Strike Threat, Twitter, Oath Keepers Trial, Russia-Ukraine War, Iger Returns to Disney, and World Cup Among Top News/Talk Stories Yesterday (11/21). The announced run for president in 2024 by former President Donald Trump and his legal issues, including the appointment of special counsel Jack Smith; the results of the midterm elections that leave the Democrats in control of the U.S. Senate and the Republicans in control of the U.S. House as well as the December runoff election between Raphael Warnock and Herschel Walker; the deadly shooting at an LGBTQ club in Colorado Springs; inflation, concerns about a recession and the threat of a U.S. rail strike; the state of Twitter in Elon Musk’s first month of ownership, including his giving Donald Trump and Ye permission to return; the trial of several Oath Keepers for seditious conspiracy in connection with January 6; Russia’s intensifying attacks on Ukraine; former CEO Bob Iger returns to lead Disney; and the World Cup in Qatar were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

The Radio Sales Arena is Changing and We Are On the Leading Edge. The key to sales growth in radio going forward is multi-platform digital marketing. In the coming decade, “radio” will simply be the engine driving an increasingly complex and sophisticated array of digitally powered platforms creating endless packages and options for the

advertiser. The keys to success will be in branding that cuts through the noise and surgical targeting that delivers optimum efficiency for agencies that know exactly what they want. The Salem Media Group is leading the way and the opportunities for our sales team are endless. But, right now, we need that special individual who has the tools, the vision and the ambition to get it done. That one special person who truly “gets it.” Jerry Crowley, the longest-running GM in the nation’s largest market, says, “We want one outstanding seller who can take it to the moon! Compensation will reflect potential and performance – salary will range from 50k- 85k plus substantial bonuses and generous commissions.” Candidates should send cover letter and resume to Jerry Crowley, VP/GM, Salem Media Group, NY (WMCA 570am The Mission/WNYM 970am The Answer) at Jcrowley@nycradio.com.

Salem Media New York Seeks Production Director. News/talk “AM 970 The Answer” WNYM and Christian Teach & Talk “AM 570 & 102.3 FM The Mission” WMCA is seeking its next full-time production director. Candidates must be experienced and willing to work in our studios in Lower Manhattan, NYC. Interested candidates can apply directly on our corporate website here.

Tags: Amy Marxkors, Atlanta, Audacy, Bob Iger, Broadcasters Foundation of America, Charlie Brennan, Chris Rongey, Dave Glover, digital marketing, Dr. Daliah Wachs, Erick Erickson Show, GCN, Golden Mike Award, Hungry for a Day, Jack Abernethy, Jeff Gonsales, Kevin Wheeler, KMOX, lineup, Lyke Media, Michael Ostrofsky, Minneapolis, news/talk radio, PodcastOne, Rachel Zimmerman, Scott Herman, Sexy Liberal Save Democracy Tour, St. Louis, Stephanie Miller, Steve Moore, Talkers Magazine, The Michael Harrison Interview, Tim McCarthy, Trish Gazall, Twin Cities, Walt Disney Company, WCCO, WSB-AM, WSBB-FM

Category: Front Page News, Industry News