Sarasota director Ken Sons turns his lens to toys and toy inventors in a new, feature-length documentary film entitled, Toyland. Now available only online for DVD purchase, Toyland promises a never-before-seen look at a place where fun is born and competition is fierce: The $22 billion dollar toy business!

Perform a song that sells a million copies and you're awarded a platinum record and the cover of Rolling Stone. Design a toy that sells 300 million copies and you're unknown... until now. Meet the people behind the biggest playthings in history, including Betty James (Slinky), Eddy Goldfarb (False Chattering Teeth), Burt Meyer (Lite Brite and Mouse Trap), Reyn Guyer (Twister and Nerf), and more. Beside legends like Betty, Eddy, Burt and Reyn, you'll meet toy design students at Otis College of Art & Design, and seasoned toy veterans at Big Monster Toys, the largest and most prolific toy design firm in the world. Come see Operation games being made at Hasbro and talk toys with the playmakers at Radio Flyer, home of "America's Little Red Wagon."

Throughout the film, Sons playfully follows the ups and downs of game designer, Tim Walsh as he try to takes his own invention to market. From paper to prototype, we follow Walsh along his winding road to Toy Fair, the largest trade show for toys in the western hemisphere in New York City. Will his toy light up the imagination of kids everywhere or never see the light of day?

Welcome to a place where the fun is in the making and fortune awaits those who know how to get inside the mind of a child. Welcome to Toyland!

###

Ken Sons first film, Knuckleball was an official selection at the Sarasota Film Festival, Independents' Film Festival and the Big Sky Documentary Film Festival. His second film, Special O'Laughics was an official selection at both the Sarasota Film Festival and the Cine World Film Festival. Toyland is Ken's third and most ambitious film. He is the director and producer of Toyland.

Tim Walsh has spent 20 years in the toy business as a game inventor and author. His books, Timeless Toys and WHAM-O Super-Book have been praised by The Wall Street Journal,

USA Today, NPR and the Today Show. He is Creative Consultant on Toyland.