Home > NewsRelease > Top of Mind Thursday - May 12, 2022: In Short Supply
Top of Mind Thursday - May 12, 2022: In Short Supply
Linda Popky - Leverage2Market Associates, Inc. Linda Popky - Leverage2Market Associates, Inc.
San Francisco, CA
Friday, May 13, 2022

Top of Mind Thursday memo from leverage2market.com
At the beginning of the pandemic, it was nearly impossible to find staples like toilet paper and paper towels. Now, it's computer chips and baby formula.
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Over the last 2+ years, we've learned more about supply chains and how they could be disrupted more than any of us ever could have imagined (along with adding terms like social distancing, mRNA vaccines and PCR testing to our vocabularies).
Some of these disruptions came because consumer behavior changed overnight during the pandemic (food and paper supplies were now all being purchased for the home, not in commercial packaging). Some of these are a result of world events. Shanghai and much of China are shut down due to COVID restrictions, and the war in Ukraine has disrupted everything from natural gas deliveries to food production and more.
And some times these disruptions come because people didn't think far enough ahead to plan for what was coming.
The shortage of baby formula appears to be a result of two factors: industry consolidation (which left only a few manufacturers) and the shut down of a major manufacturing plant due to possible contamination. Could the plant shutdown be predicted? Maybe not. But the consequences of having limited supplier options for any commodity can be predicted and modeled.
The war in Ukraine was not a foregone conclusion, but it certainly was a looming possibility for months before Russian troops crossed the border.
The computer chip shortage didn't happen overnight--it was an accident waiting to happen that was exacerbated by pandemic shutdowns. New chip production plants can cost $10-20 billion and take 3-5 years to build. Even worse, now we're hearing there may be a shortage of the chips required to build more chips. Talk about a Catch-22!
With all of the analytics and technology we have today, why don't companies run what-if scenarios to make sure they can handle changing conditions? Why don't they consider how much runway they'll need to adapt to a changing environment?
It seems like well thought out future scenario planning is in short supply these days.
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News Media Interview Contact
Name: Linda Popky
Title: President
Group: Leverage2Market Associates
Dateline: Redwood Shores, CA United States
Direct Phone: 650 281-4854
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