Home > NewsRelease > Top of Mind Thursday – March 14, 2024: Overcomplication
Top of Mind Thursday – March 14, 2024: Overcomplication
Linda Popky - Leverage2Market Associates, Inc. Linda Popky - Leverage2Market Associates, Inc.
For Immediate Release:
Dateline: San Francisco, CA
Thursday, March 21, 2024


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I’m in the middle of a big remodeling project which involves purchasing new appliances.

It used to be if you needed a washer and dryer, or a refrigerator, or a dishwasher, you had a few different options to choose from. Perhaps you could get extra settings for very dirty dishes, an ice maker for the fridge, or a delicate setting on the washer.

Now, not only can you get a myriad of features, but almost every manufacturer offers the ability to include Wifi with their equipment. I even was shown a kitchen faucet that responded to voice commands.

Me: Why do I need to talk to my faucet?

Sales Rep: You can tell it to turn on and off.

Me: Can’t I just turn it on and off myself?

Sales Rep: Yes, but you can also tell it to fill up a 5 gallon pot and it will know how much water to put in.

Me: I don’t even know the gallon size of any of my pots. I’d have to figure that out. By the time I did that, I could have turned on the water, filled the pot, and turned it off.

Then there’s the dryer with Wifi. . .

Me: Why do I need Wifi in my dryer?

Sales Rep: Well, some people like it.

Me: Will it take my wet clothes from the washer and put them in the dryer?

Sales Rep: Umm, no.

Me: Will it fold the clothes once they’re done?

Sales Rep: Nope.

Me: Well, then why do I need Wifi?

Sales Rep: It will notify you when the clothes are dry.

Me: Doesn’t the buzzer on the non-Wifi dryer do that for $200 less?

Sales Rep: Umm, yes.

There are times when technology really improves our lives. Then there are times when we take something simple and over-complicate it just because we can.

Are you offering your customers real value? Or, are you actually making their lives more complicated? Wait, you can get Wifi with that.

Let us help your business rise to the top.

(650) 281-4854

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About Altus Growth Partners

Altus Growth Partners is a global consulting and coaching firm working with leaders and teams to become more collaborative, effective, inclusive, and productive. Learn more about Altus at http://altusgrowthpartners.com.

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News Media Interview Contact
Name: Linda Popky
Title: President
Group: Leverage2Market Associates
Dateline: Redwood Shores, CA United States
Direct Phone: 650 281-4854
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