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Top of Mind Thursday June 18, 2020: Home Sweet Home
From:
Linda Popky - Leverage2Market Associates, Inc. Linda Popky - Leverage2Market Associates, Inc.
San Francisco , CA
Thursday, June 18, 2020

 
Top of Mind Thursday memo from leverage2market.com
 
The list of industries suffering due to the COVID-19 pandemic includes travel and hospitality, retail, restaurants, and many more. But there are industries that are doing quite well during this situation. \
 
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It makes sense that grocery stores, drugstores, and big box stores like Target or WalMart are thriving--we still need to eat, take our medicine, and buy supplies. It's also to be expected that home delivery services--for everything from groceries to prepared food to all kinds of supplies--are thriving. 

While many people are struggling during this time, others who still have jobs find they have extra money in their pockets. They are no longer traveling--which means no big summer vacation expenses, no cruises, and no airplane flights, hotels, or rental cars. They aren't going to the theatre or the movies, eating in restaurants, attending sporting events or concerts, or using their regular personal services (haircuts, massage, nails, etc.).

Instead, people are re-channeling the money saved into other areas. Sales at DIY home improvement stores are way up, as is the demand for contractors and other home remodeling specialists. People are spending more time baking, planting gardens, landscaping, learning new skills, and preparing for self-contained driving trips, rather than long-distance vacations.

It's not that people are no longer spending money. It's that they're spending money differently. And it's likely that at least some of these changes will stick after the immediate crisis is over.

How is your business adapting to your customers' new purchasing habits? What can you do to make sure the value you provide in today's environment hits home?

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Marketing Above the Noise by Linda J. Popky

 

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News Media Interview Contact
Name: Linda Popky
Title: President
Group: Leverage2Market Associates
Dateline: Redwood Shores, CA United States
Direct Phone: 650 281-4854
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