Home > NewsRelease > Top of Mind Thursday February 27,2020: Blue By You
Top of Mind Thursday February 27,2020: Blue By You
Linda Popky - Leverage2Market Associates, Inc. Linda Popky - Leverage2Market Associates, Inc.
San Francisco , CA
Thursday, February 27, 2020

Top of Mind Thursday memo from leverage2market.com
The escalating coronavirus situation is impacting everything from the stock market to supply chains.
Leverage2Market logo
But probably the most immediate impact being felt is in the travel industry. Hundreds of flights to Asia were canceled quickly. Now  the virus has appeared in Europe, the Middle East and North America. There's even talk of canceling the summer Olympics in Tokyo this July.
Many people are wondering if they should book spring and summer travel, given the penalties for changing or canceling flights. This impacts not only airlines, but hotels, car and tour companies, restaurants, and local businesses in travel-heavy locations.
Yesterday, Jet Blue sent an email notifying customers they are waiving all change and cancellation fees for travel completed by June 1st. It's a small gesture and a position that likely all airlines will need to adopt. But JetBlue gets kudos for jumping in ahead of the fray and taking the lead here.
What actions can you take to support your customers in this or other crisis situations?
Subscribe to this newsletter.


Contact me to find out how you can get heard above the noise.
Marketing Above the Noise by Linda J. Popky
Check out our  marketing leadership podcasts and  the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.  


Buy now


Linda Popky
Leverage2Market Associates
Redwood Shores, CA
650 281-4854