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There is No Such Thing As a Making a Cold Call
From:
Allan Colman -- Law Firm Marketing Expert Allan Colman -- Law Firm Marketing Expert
For Immediate Release:
Dateline: Los Angeles, CA
Tuesday, September 20, 2016

 
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There is no such thing as a making a cold call in active business development. The resistance that some professionals have to business development isn’t unlike the distaste for wintery weather conditions – and a lot of it stems from a distaste for making cold calls. Cold calls imply a lack of control over the turns of the conversation, hint at feeling stuck – as though there are no other options for marketing and attracting new clients – and often fill one with a sense of dread over the fear of icy responses from the individuals called.

Let me suggest simple tactics to identify previously unknown prospects so that much “warmer” approach can be taken.

* Turn mistakes into a marketing opportunity;
* Examine your current relationships for additional opportunities within their organizations;
* Turn rejection into a future close ( see our next column);
* Ask good clients for referrals or introductions to their colleagues at non-competitive companies and agencies;
* Make at least 3 email/invitation contacts with suspects and prospects, highlighting firm briefings, new court decisions, etc.
* Ask to co-author an article on a subject of their interest;
* There are so many more, conduct a “post mortem” with your own collegues on marketing and business development efforts.

About Allan Colman

Business Development Executive, Speaker and Author Dr. Allan Colman understands the challenges facing both entrepreneurs and established businesses. He has advised organizations from 10 to 15,000 employees, customizing growth plans to fit size and industry.

In addition to his thriving consulting firm, Colman co-founded and served as Senior VP of DecisionQuest, working with his partners in growing the firm to 12 locations, selling the company, repurchasing it, increasing its value then selling it again. Before that, Colman served as president of the MCO Company and Litigation Sciences and has been the leader of a 5,600 employee public agency.

As CEO of the Closers Group, a business development advisory, Allan Colman has spent more than two decades helping law firms and professional service firms generate more revenue. He has brought in millions of dollars of new business and built business development structures that continue to perform. His clients call him their MENTOR/TORMENTOR.

Allan is known for his passion in developing pioneering strategies and for his ability to help clients generate business rapidly. He has spent many years listening to in-house counsel and business executives make decisions. Allan understands their reasoning for selecting outside professionals, and has also worked closely with law firms as they select their own advisers and consultants.

Allan holds Masters and Doctorate degrees from New York University. He is a pro bono mediator for the California Court of Appeals and the Los Angeles County Superior Court. His community activities have included Board positions with the Children’s Cancer Research Fund, Los Angeles Council of Boy Scouts of America, Rotary Foundation and California Medical Center Foundation. He was awarded the “Masada Samurai Warrior” in 2004 by Masada Homes honoring his pro-bono work.

He has served on the Board of Editors for Marketing the Law Firm and has a featured blog, The Red Zone, on the Law Journal Newsletters home page. Professional articles he has written and co-written have appeared in Bloomberg Law Management, National Law Journal, Los Angeles Business Journal, Diversity & the Bar, Los Angeles Daily Journal, Strategies, Of Counsel, Minnesota Bench and Bar, and Law 360.

Allan has been a featured speaker at firm-wide events and practice area groups as diverse as Burt Hill (Architects and Engineers), PriceWaterhouse Coopers, Mississippi and Rhode Island Bar Associations, Legal Marketing Association, American Institute of CPA’s, Federal Defense and Corporate Counsel, Minority Corporate Counsel Association, National Hispanic Bar Association, and companies such as DuPont, Employers’ Reinsurance Co., General Electric and Sears. His webinars on business development have been held by several professional associations.
 

News Media Interview Contact
Name: Allan Colman
Group: The Closer's Group, LLC
Dateline: Torrance, CA United States
Direct Phone: +1.310.225.3904
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