Wednesday, January 26, 2022
The Washington Post reports it had 71.6 million total digital unique visitors in December 2021, up 13% month-over-month. Of this audience, 62 million visited The Post via mobile, up 18% from the previous month.
Of note, while digital visitors increased for The Post and other media outlets, according to a 2020 Pew Research Center report, average minutes per visit for the top 50 U.S. daily newspapers, based on circulation, was a little less than two minutes in Q4 2020. This is down about 45 seconds from when Pew first began tracking this in Q4 2014.