Saturday, January 4, 2025
There is no “return to normal” or “new normal.” In case you haven’t realized it, there is only No Normal® at this point. That means that you (and your clients) need to maximize resilience, agility, and innovation. The first two will help you deal with the unexpected and abrupt; the second will help you grow despite the circumstances surrounding you.
There are no “plateaus” in business. You grow or you die (because all plateaus eventually erode). And you don’t grow without innovation.