Home > NewsRelease > The Five Keys for Effective Delivery Marketing
The Five Keys for Effective Delivery Marketing
Dr. Louis Perron - Political Consultant Dr. Louis Perron - Political Consultant
For Immediate Release:
Dateline: Zurich,
Sunday, November 19, 2023


The Five Keys for Effective Delivery Marketing

Sunday, 19 November 2023

On this blog, I usually write about how to win elections and how to get power. This week, I will talk about what to do once you’re in office, that is, the keys for effective delivery marketing

– First, get all the bad news out as long as you can still blame it on your predecessor. At the beginning of a term, there is a unique opportunity to do that. I remember how Barack Obama ran for reelection and skillfully blamed his predecessor, George W. Bush, for economic dissatisfaction. But this was a rare masterpiece in political communication. Once you’re serving for some time, voters will normally hold you responsible for the status quo.

– Second, act fast. This helps to convey an impression that you are trying to deliver on your campaign promises. Look for easy wins and low-hanging fruits while doing so.

– Spread out the good news in small bits and pieces over a long period of time. You also have to make sure that the good news are being heard. What consulting hero Alan Weiss says about solo practitioners is also true for politics: if you don’t blow your own horn, there’s no music. If you don’t spread the good news, nobody else will do it for you. No voter wakes up in the morning and does a little online search on what their elected leaders have done for them lately.

– Be honest about challenges along the road. Voters are tough, they can take it if you give them the real deal. If you treat people like adults, they will act like adults.

– Never fully complete your campaign promises or you will risk to run out of steam. I remember how Boris Johnson ran to get Brexit done and won an overwhelming victory for his party. Part of his problem soon became that, well, he did get Brexit done. After that, voters could not associate his government with an overall, big theme, and he appeared as solely hanging on to the post.

Dr. Louis Perron is an internationally renowned political consultant based in Switzerland. He has won dozens of competitive election and referendum campaigns in various countries. His clients include everything from mayors up to senators, members of cabinet, presidents – and a former Miss Universe.

Perron Campaigns
Dr. Louis Perron
Seefeldstr. 69
8008 Zürich
Twitter: @dr_perron
News Media Interview Contact
Name: Dr. Louis Perron
Group: Perron Campaigns
Dateline: Zurich, None Switzerland
Direct Phone: +41 434883720
Cell Phone: l 011 41 796544246
Jump To Dr. Louis Perron - Political Consultant Jump To Dr. Louis Perron - Political Consultant
Contact Click to Contact