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The First Step in Any Campaign
Dr. Louis Perron - Political Consultant Dr. Louis Perron - Political Consultant
For Immediate Release:
Dateline: Zurich,
Sunday, October 3, 2021


The First Step in Any Campaign

Sunday, 03 October 2021

Every serious election campaign should start with a baseline survey. Period. (When I say serious campaign, I mean a campaign with a budget of more than half a million dollars.)

Such a baseline survey should show you where the race stands, maybe test different possible scenarios, assess strengths and weaknesses of the various candidates, define low-hanging fruits and show opinions of voters on the main issues. It can also measure the power of possible endorsements. It serves as a basis for the campaign communication, messaging, timing, positioning and spending.

I always tell my clients: If you don’t know where you started, how do you know you’re making progress? Or making enough progress? Yet, some want to “go around” or spread some communication first before taking a baseline survey. It’s like a pilot of an airplane saying: “I don’t need the navigation system to start. I’ll turn it on once I’m up in the sky and no longer know where I am.” Good luck with that!

Dr. Louis Perron is an internationally renowned political consultant based in Switzerland. He has won two dozen competitive election and referendum campaigns in various countries. His clients include everything from mayors up to senators, members of cabinet, presidents – and a former Miss Universe.

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Dr. Louis Perron
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