Retailers are focused on their agility, strategy, and how to lead in this current environment.

This is exactly the time for fresh thinking.

However, companies are very good at breathing their own exhaust; it’s usually a good idea to crack open a window and let the air flow.

A new CEO can accomplish just that.

Foot Locker, Adidas, Levi Strauss, and Under Armor all seem to agree.

The question is, what happens if the outside air is polluted? In other words, are new CEOs coming in with outdated thinking as they simply jump from one retailer to another?

Process innovation in merchandising, product creation, and go-to-market strategies is needed to improve profitability and gross margins. Ideally, an incoming CEO tackles this head-on to make this happen.

Speaking of tackles, consider this: Jim Irsay, the owner of the Indianapolis Colts, hired Jeff Saturday (a well-loved analyst on ESPN and Superbowl champion with the Colts) to be the head coach of the team.

Saturday has no direct coaching experience.

To which Irsay said:

“It’s a good thing.”

We’re not suggesting plucking a news anchor from TV to be CEO of a retail giant.

But, there is something to be said for breaking the mold when seeking fresh thinking.

By the way, the Colts won their first game with Saturday at the helm.

Keep the windows open, the air is refreshing.