Sitrick And Company is handling Butterfly as the Los Angeles private equity firm takes a majority investment stake in Pete and Gerry’s Organics, the nation’s top producer of organic, free-range and pasture-raised eggs.

Based in Monroe, NH, Pete and Gerry’s partners with 130 small farms across the US that are committed to the highest standards of humane animal treatment and environmental sustainability.

The eggs are marketed under the Pete and Gerry’s, Nellie’s Free Range and Consider Pastures brands.

Butterfly makes “seed to fork” investments across agriculture, aquaculture, food & beverage products, foodservice and distribution sectors.

“Pete and Gerry’s is a forward-thinking, mission-driven company that provides a better egg to consumers, a better life for hens and a better model for America’s small family farmers, said Butterfly co-founder Dustin Beck.

Butterfly “is absolutely aligned with their mission and looks forward to supporting the team to continue these efforts,” he added.

As part of the deal, British Columbia Investment Management Corp. will become an investor in Pete and Gerry’s.

Sitrick’s Terry Fahn and Stuart Pfeiffer represent Butterfly, while Jenni Brennan of 360 PR+ handles Pete and Gerry’s.