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Should AIDA be Replaced?
Should AIDA be Replaced?
From:
Randall Craig, Business Growth, Thought Leadership, Marketing Strategy, Digital
For Immediate Release:
Dateline: Toronto
,
Ontario
Tuesday, April 4, 2023
In 1903, Elias St. Elmo Lewis coined one of the most important marketing frameworks: AIDA. It has stood the test of time, and has helped many marketers more strategically plan their campaigns. AIDA is an acronym for
Attention, Interest, Desire
, and
Action
. But is AIDA intrinsically flawed, or at least no longer relevant for today’s more complex marketplace?
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News Media Interview Contact
Name:
Randall Craig, CFA, FCMC, CSP
Title:
CEO
Group:
Pinetree Advisors Inc.
Dateline:
Toronto, ON Canada
Direct Phone:
416-918-5384
Cell Phone:
416-918-5384
E-mail:
randall@randallcraig.com
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