Thursday, April 25, 2013
When you have a creative challenge, commit to generating not one or two, but as many as twenty ideas. Having an idea quota ensures that you will not stop creating when you get your first good idea.
We have discovered that the first good idea is rarely the best one. Usually the first five ideas, in a twenty-idea quota, may be okay – or even quite good. But they also tend to be the obvious ideas. Ideas six through fifteen are often a little further out. Several of these may even be great ideas. But ideas sixteen through twenty really push your thinking to explore non-obvious, sometimes counter-intuitive, even absurd or crazy ideas. And within the craziness…well, it's the creative freedom that craziness provides that can lead you to create the best ideas of all!
Learn to generate game-changing ideas with breakthrough creativity techniques in Bryan Mattimore's IDEA STORMERS: How to Lead and Inspire Creative Breakthroughs (published by Jossey-Bass, an imprint of Wiley) or contact The Growth Engine at (203) 857-4494. You can also find us on the web at
http://www.growth-engine.com/ Learn how to win a FREE electronic copy of the book Idea Stormers by visiting
http://www.growth-engine.com/