Home > NewsRelease > Selling to Women For Men AND Women 5 Key strategies
Selling to Women For Men AND Women 5 Key strategies
Nancy Friedman -- Telephone Doctor Nancy Friedman -- Telephone Doctor
For Immediate Release:
Dateline: St. Louis , MO
Wednesday, July 10, 2019


Yes, selling to women is different. These tips came from surveys in my programs from the women themselves.   If you pay attention to the needs – you’ll see a difference, and it could mean more business.

Women control a lot of the business decisions. Often behind the scenes as well as up front.

Ask a few women if they’ve been ignored when going their husband/partner/etc… and you’ll see the reaction.  It’s fairly common.  We’re fairly easy to please  Check out a few of the things we value.

    1. Eye contact.   Not staring –  a few glances to the eye – vs. watching what’s going on around you, will work.
    2. A Firm handshake.  This is a biggie.  We DO NOT like the loose fish type handshake where you hold on to 3 fingers.  On the other hand, no need to break our  bones either.   We like a firm handshake.
    3. Sympathy.   An understanding you LISTEN.  Sometimes you “hear”…but you don’t listen.   Empathy ONLY if you, too, have been in our shoes.  And that’s real doubtful.  You cannot really ‘understand’ something you’ve not experienced yourself.   More on this later. It’s a biggy.
    4. A Compliment.   Don’t hit on us; but there is not a woman alive that won’t react positively to a kind, gentle comment.  Something like: “good color on you”, “that’s a great looking watch you’ve got”.   A generic, kind comment. It’s soooo easy.
    5. A smile.  This is really number 1,  We left this to the last, so you’ll remember it.   As a woman, we are taught at a very young age to smile.  We used it on our DADDY most of the time. We enjoy being smiled at.   Not being hit on, not an idiot grin, just a nice enjoyable smile.   It’s so important in sales.   Really, anywhere.
The following two tabs change content below.
Nancy Friedman, customer service keynote speaker, is president of Telephone Doctor Customer Service Training and a featured speaker at franchise, association, and corporate meetings around the world. A popular TV guest, she appeared on Oprah, The Today Show, CNN, FOX News, Good Morning America and CBS This Morning, as well as hundreds of other radio, television and print outlets around the world, including the Wall Street Journal, and USA Today. The author of 9 books on her chosen topics, Nancy helps corporate America improve their communications with their customers & co-workers. You can see her 9 books here.For more information, log on to Nancy Friedman's website www.nancyfriedman.com or call (314) 291-1012. Oh yeah you can email her at nancyf@telephonedoctor.com. Nancy is a recent recipient of the Lifetime Achievement Hall of Fame Award - St. Louis Small Business Monthly

Latest posts by Nancy Friedman, The Telephone Doctor (see all)

News Media Interview Contact
Name: Nancy Friedman
Title: Founder / Chairman
Group: Telephone Doctor Customer Service Training
Dateline: St. Louis, MO United States
Direct Phone: 314-291-1012
Main Phone: 3142911012
Jump To Nancy Friedman -- Telephone Doctor Jump To Nancy Friedman -- Telephone Doctor
Contact Click to Contact