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Secrets to Building a Successful Speaking Business with Shep Hyken
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Washington , DC
Thursday, February 23, 2012

 
 
 
 
NSA/GLAC Presents:
Secrets to Building a Successful Speaking Business   
with Shep Hyken 
 
                             March 17, 2012
 
Greetings!
If you're looking for ways to increase your business, you're going to love our March meeting. Shep Hyken, one of NSA's most important thought leaders, will share with us the powerful lessons he's learned over his brief 28 years in the speaking business. Then in the afternoon, I'll facilitate a process during which you'll develop a plan to double your business using just three of Shep's strategies. I look forward to being with you on March 17!
Gary Hankins
NSA/GLAC 2011-12 President 
 
Getting Clients and Selling Products
During this high content session, you will learn how to:
  • Use direct mail and email to build business and credibility   
  • Exploit social media for fame and profit
  • Book Significant business using your phone  
  • Work with Speaker Bureaus to obtain increased bookings 
  • Write best selling books
  • Sell books by the truck loads
Shep will answer your questions and hold nothing back. Important: This is not a presentation. It is an explanation. Whether you are new to the business or a seasoned pro, you will walk away with ideas that will help you book more business and sell more product.   
SHEP HYKEN, CSP, CPAE
Shep will share his strategies and experiences on how he built and has sustained a successful speaking business for 28 years. As he takes you through over a dozen strategies, you will have an opportunity to ask questions about any area of his business, from how he uses the phone, exploits social media, sells books and more.
 
 
Shep Hyken is a customer experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. His articles have been read in hundreds of publications, and he is the author of Moments of Magic®, The Loyal Customer, The Cult of the Customer and The Amazement Revolution. He is also the creator of The Customer Focus™ program, which helps clients develop a customer service culture and loyalty mindset. 
 
In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of clients ranging from Fortune 100 size organizations to companies with less than 50 employees. Some of his clients include American Airlines, AAA, Anheuser-Busch, AT&T, AETNA, Abbott Laboratories, American Express - and that's just a few of the A's!  
    
 
March 17, 2012
NEW LOCATION
 
The Marina del Rey Hotel
13534 Bali Way
Marina del Rey,  90292 
 
   
Meeting at a Glance
 
8:00 AM - Registration 
8:30 AM - First Timer Session 
9:00 AM - Welcome   
9:10 AM - Member Spotlight
9:30 AM - Shep Hyken Presents  
12:30 PM - Lunch 
1:15 PM  - Meet the Pro 
1:30 PM - Gary Hankins Presents  
3:00 PM - Meeting Adjourns   
 
Registration Includes
BREAKFAST, LUNCH and FREE Parking  
 
Member/Apprentice: $49
Platinum Member: $39
Spouse/Staff: $49
Non-Member: $69
First Time Guest: $49
 
At the door:
 
Member/Apprentice: $69
Platinum Member: $69  
Spouse/Staff: $69
Non-Member: $89
First Time Guest: $69
 
GARY HANKINS, President NSA/GLAC
Double Your Business This afternoon session is designed for anyone who wants to double:
  • Income
  • Profits
  • Prospects
  • Clients
  • Free Time
  • Productivity
During this interactive session, you will select three of your favorite Shep Hyken strategies, then Gary Hankins will show you how to customize those strategies to produce results that will have a profound impact on your business. By attending this session, you'll leave with a roadmap that will guide you to one of the best years in your career.
Widely recognized as a top communication expert, Gary Hankins helps individuals and organizations differentiate themselves from the competition and secure new customers. As the author of The Power of the Pitch: Transform Yourself into a Persuasive Presenter and Win More Business and as an Adjunct Professor at the USC Marshall School of Business, he teaches clients how to influence the decision, close the deal, get the job or win the vote.
With more than 30 years of sales, media and speaking experience, Gary's audiences consistently rate him as one of their favorite speakers. He creates upbeat, fun and highly interactive events where people quickly learn his powerful communication concepts and apply them immediately to their businesses.
MEET THE PRO
EDWARD POLL, JD, MBA, CMC, GLAC Past President
Are you a speaker or are you in the speaking business? Ed Poll, former president of GLAC, teaches lawyers how to be in the business of law while serving their clients with effective legal advice. Having taught entrepreneurship at both USC and UCLA for 30 years, Ed will put a new focus on your speaking efforts. He will demonstrate the 3 Dimensions of running your business. Listening to Ed for just 6 minutes talk about his 3 Dimensions will change the way you think about your "business!"
 
Ed Poll, J.D., M.B.A., CMC, has dedicated his career to helping others win. With over four decades of professional experience, Ed's extensive background in business and law have made him one of the nation's most sought-after experts in law practice management. He is the first recipient of the California State Bar (LPMT Section) Lifetime Achievement Award in 2010.  He chaired GLAC and led the chapter to be one of the top chapters in the country in profitability and quality of programming for our members.
Ed regularly shares his insights with attorneys across the United States by coaching, consulting, presenting popular workshops, writing 14 books, creating practical DVDs and CDs and by contributing to legal publications throughout the country. This year alone, Ed is scheduled to release 4 new books!
A native of Chicago, IL, Ed graduated from the UCLA School of Law and received an MBA from USC. He served as VP and General Counsel for his family business, where he grew revenue at more than  10% per year and renegotiated bank credit lines to enable the company to double its farm produce intake. Ed practiced law for 25 years on all sides of the table, including as in-house counsel, government prosecutor, sole practitioner, and partner in a small law firm. He was also the chief operating office for a mid-size law firm in the greater Los Angeles region before stepping out into his own consultancy, LawBiz® Management Co.
 
 MEMBER SPOTLIGHTS 
ABE CARNOW, CPA, Treasurer of GLAC. 
I speak nationwide on taxation. One participant emailed me in January 2012: "This Orlando Seminar is the first time I have had the opportunity to hear you speak. I am very impressed with your knowledge and affability and your concern for your audience. You had so much great knowledge and yet could communicate it so clearly to your audience! Some of the speakers may have great knowledge, but they speed by sort of uninvolved with their audience and it is hard to comprehend all that they are saying. Thank you."
I have been teaching for Gear Up Tax Seminars since 1990, keeping a very busy schedule. In addition to my nationwide speaking, I also perform two vital functions for my taxation clients: I keep my clients out of trouble and, for those who come to me in trouble, I get them out of trouble. A recent client, who came to me with a tax problem, wrote: "Thanks for all your help and counsel Abe. You were a solid voice of reason." Isn't it interesting that the praise is expressed as "voice of reason". Makes you think about how our speaker personality defines us, even in our non-speaking work.
Let me share with you, in just a few minutes, how attending our GLAC meetings helps me show concern for the audience and why you should never sign your tax return on the first day of April!
 
JUDITH PARKER HARRIS, GLAC Past President, Founder of March Media Mania
Health Detective to the World
In 1985 I was running a multi-million dollar advertising agency in a workaholic frenzy when I was stopped in my tracks by a life-threatening illness, Multiple Sclerosis. I started searching for answers in all the wrong places. Truth was, I had to find them within. That's when I became the Health Detective with a mission - to help as many people, companies and organizations as possible solve crimes affecting the health of their lives, loves, and livlihoods.
 
During our GLAC meeting, you'll learn the "Who, What, Why, When, Where" of problem solving as well as how to disarm your greatest enemy - your thoughts and emotions.
 
How many ideas do you carry inside of you that could attack you? When the stats don't add up and your gut says investigate, ask a lot of questions, then ask some more. Shine the flashlight on your thoughts and emotions and solve the crime that threatens the future you seek.  
 
Judith is the expert on getting companies and their work forces un-stuck as they learn to communicate, produce, and create to maximum potential in a way that is meaningful to the rest of their lives. Former owner of a multi-million dollar advertising agency, Judith Parker Harris wrote, produced and directed over 3,000 television commercials for clients like Sears & Roebuck and Shell Oil and pioneered brand advertising for national healthcare chains. Her meteoric rise to the top almost crashed, when she became seriously BLOCKED by the partial paralysis and sight loss of Multiple Sclerosis. Judith grabbed hold of recovery and used it to write an entirely new life for herself. Symptom-free since 1990, Judith became the Health Detective and created a 5-step process that takes clients from victim to victor as they move from BLOCKED to BLOCK-BUSTER. (her latest book) She combines feature film production with her quest to put others on their Block-Buster paths as she disarms audiences of negative thoughts and emotions that can hold them hostage.
 
 
 
 
 
 
News Media Interview Contact
Name: Mitchell Davis
Dateline: Washington, DC United States
Direct Phone: 202-333-5000
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