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Scoring system for new business
From:
Mitchell P. Davis -- Editor and Publisher of www.ExpertClick.com Mitchell P. Davis -- Editor and Publisher of www.ExpertClick.com
Washington , DC
Sunday, November 17, 2019

 

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Scoring system for new business

Six Types of business  -- Industry:

  1. Subscription
  2. New& Info
  3. Barter & Banknote
  4. Logistics
  5. Reputation & Privacy
  6. Peer to Peer network

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Overview of scoring system.

1()   Is the business "disruptive:

2)   Cash needs are minimal or needs investor

3)  Runway length is clear.

4)  How much time or Mitch will is take

5)  People –staff – employs or 1099 ?

6)  Blue water or Red water

6)  Will compete with Goliath or find niche

7)   Will there be a network effect, where more members bring in more members

8)   Is this a local business and grow be regional franchise

9)   Dosed it meet the three Fremium rules from s[walker Baxter Give it away, hoping to make it up in volume. I love freemium, the idea of combining a premium paid membership with a free membership that provides value forever. But freemium needs to work in service to a larger business strategy. Freemium works best in three scenarios:

  • As a means of trial. Many people who have a free subscription to Dropbox get all of the online storage they need. But for others, as they make Dropbox part of their daily routine, they find they need more storage and greater functionality. As a result, they upgrade to the premium service.
  • To create a networked effect. Each new member that joins LinkedIn for free creates additional value for the recruiters, salespeople and jobseekers paying for LinkedIn subscriptions. And if no one used the free version of LinkedIn, there'd be little reason for those people to pay at all.
  • To serve as a marketing channel. Some people never pay for a SurveyMonkey subscription, because they only need small surveys sent to a few people, with limited analytics. But when those people send out their surveys, they are advertising for SurveyMonkey to everyone who receives the survey. If one of those survey recipients subscribes to the premium offering, the sender (who's a free member) becomes a marketing channel for attracting and converting new members.

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Mitchell P. Davis
Editor
Broadcast Interview Source, Inc.
Washington, DC
202-333-4904
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