Cruise line operators Royal Caribbean and Celebrity plan to offer NFTS and virtual cruises. In tweets earlier today, trademark attorney Michael Kondoudis revealed that Royal Caribbean and Celebrity have collectively filed 9 new U.S. applications to trademark ROYAL CARIBBEAN INTERNATIONAL, CELEBRITY CRUISES, and CRUISEVERSE for various NFT and virtual products and services, including:
(1) Downloadable virtual goods, namely, food items, beverages, and entertainment content for use in virtual worlds
(2) Downloadable virtual goods, namely, computer programs featuring access tokens for use in online virtual worlds
(3) Downloadable computer software, namely, non-fungible tokens (NFTs) for facilitating commercial transactions
(4) Digital retail store services featuring downloadable and non-downloadable virtual cruise ship services and associated goods in the nature of food items, beverages, and entertainment content
(5) Retail store services featuring virtual cruise ship services and associated goods, namely, access tokens for use in online virtual worlds
(6) Entertainment services, namely, providing online virtual cruise ship vessels and onboard restaurants, cafes, bars, theaters, and spas in virtual environments created for entertainment purposes
Commentary
"These filings signal a significant move by major players in the cruise line industry and the hospitality space in general. These brands are clearly preparing their trademarks for the new era of the Metaverse," Mr. Kondoudis says.
Mr. Kondoudis adds that "if granted, these trademark filings will ensure that no one else trademarks the same or similar names for related virtual goods and services."
Links to Our Tweets
Link to tweet about ROYAL CARIBBEAN INTERNATIONAL trademark filings: https://twitter.com/KondoudisLaw/status/1495760616472072198
Link to tweet about CELEBRITY CRUISES trademark filings: https://twitter.com/KondoudisLaw/status/1495758870542700550
Link to tweet about CRUISEVERSE trademark filings: https://twitter.com/KondoudisLaw/status/1495754971932942336
About Michael Kondoudis
For more than twenty years, Michael Kondoudis has been the go-to trademarking expert for businesses of all shapes and sizes. Michael is a USPTO-licensed trademark and patent attorney, educator, speaker, and author of the Amazon best-seller: Going From Business to Brand. He is also an authority trusted by national news media on major trademark stories involving NFTs and the Metaverse. For more information, visit www.mekiplaw.com.