Thursday, October 14, 2010

Boulder, Colo. – October 14, 2010 – Room 214 co-founder James Clark and entertainment group practice director Wendy Hofstetter will lead a two-day comprehensive Data and Dashboards workshop for The American Marketing Association October 21-22 in Philadelphia.

The workshop provides mid- to senior-level marketers with the knowledge to put data at the center of marketing strategies. The format combines a review of dashboard resources, use cases and participant collaboration to provide actionable learning. This intensive two-day seminar will dive into how to gather, filter, curate and visualize the data that matters most for assessing ROI.

Key Learning Objectives

• Align the scope of your marketing dashboard with the organization's knowledge needs
• Identify the right metrics to include on your dashboard to identify opportunities and threats and forecast performance
• Integrate analytics and dashboard metrics
• Overcome gaps in data or missing information
• Develop robust processes to support marketing resource allocation and performance management
• Select the right deployment technology to create an engaging interface and easy-to-maintain operation
• Design the user experience for simplicity and richness of learning
• Develop a marketing measurement plan to ensure that the dashboard evolves to meet the ever-changing needs of the marketing organization

Supporting Quotes

"Measuring success and tracking return on investment requires not only monitoring and management tools, but the ability to make data correlations between tactics and impact," said Room 214 group practice director, Wendy Hofstetter. "Our workshop will provide a simple stepped-approach to launching marketing dashboards that quantify the overall impact that marketing is having on stated business objectives such as sales, customer service, retention and brand visibility."

- Wendy Hofstetter, entertainment group practice director, Room 214, @whofstetter

Supporting Resources

Follow us on Twitter:

James Clark: @jamesoclark

Wendy Hofstetter: @whofstetter

Room 214: @room_214

AMA: @marketing_power

You can find more information and register for the event online. For a sneak peek, listen to this podcast by instructor James Clark of Room 214.

About Room 214

Room 214 is a Social Media Agency. We help companies connect to the people that matter most, creating value through social experiences that integrate intelligence, social network & mobile technologies. You hire us to help with: Social media research and monitoring, campaign ideation, planning and management, applications development (Facebook, mobile, dashboard), search and social optimization and advertising.