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Rebranding Rationale
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Randall Craig, Business Growth, Thought Leadership, Marketing Strategy, Digital Randall Craig, Business Growth, Thought Leadership, Marketing Strategy, Digital
For Immediate Release:
Dateline: Toronto, Ontario
Tuesday, August 29, 2023

 
Have you ever wondered why companies choose to rebrand? A few years ago,Microsoft, after more than a decade, has changed it’s logo to one that evokes the new “Metro” look-and-feel of its latest Windows operating system. But why? And what should the criteria — and costs — of this type of decision?
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Name: Randall Craig, CFA, FCMC, CSP
Title: CEO
Group: Braintrust Professional Institute
Dateline: Toronto, ON Canada
Direct Phone: 416-918-5384
Cell Phone: 416-918-5384
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