Home > NewsRelease > ROKK Solutions launches RADIUS, a data program to drive effective media campaigns 
ROKK Solutions launches RADIUS, a data program to drive effective media campaigns 
Capitol Communicator -- PR News in Washington, D.C. Capitol Communicator -- PR News in Washington, D.C.
For Immediate Release:
Dateline: Washington, DC
Tuesday, March 21, 2023

ROKK Solutions has launched RADIUS, a suite of data programs designed to help clients create and drive the most effective campaigns. “RADIUS has been developed by ROKK’s seasoned strategists, experienced in interpreting and applying data to win communication campaigns,” states a release.

RADIUS represents six key elements of the communication framework developed by ROKK Solutions: Reach, Amplify, Data-mine, Influence, Unite and Sustain. The six-part framework aims to provide continuous improvement for organizations’ communication strategies and help them adapt to evolving news cycles, social media and advertising networks. With RADIUS, organizations can leverage audience networks to create force multipliers and build new networks of micro-influencers to extend their reach and influence.

“Effective communication is built on reliable data,” said Rodell Mollineau, Co-founder and Partner at ROKK Solutions. “Whether you’re trying to craft a compelling message or identify your target audience, RADIUS will ensure our clients have access to accurate and actionable intel.”

Rachel Winer, EVP of Digital & Paid Media at ROKK Solutions, emphasized the significance of adapting communication strategies to keep up with the ever-changing landscape. “As communication plays a critical role in today’s dynamic environment, we recognize the need for organizations to stay ahead of the curve.”

“With decades of experience, our team of strategists developed a program that will help clients achieve their goals and maximize their returns. We’re confident that RADIUS will provide the competitive advantage our clients need to break through and maximize their results,” said Winer.

According to the release, “RADIUS has already proven to be a game-changer for ROKK Solutions. The data suite of programs helped the firm by optimizing article placements and fostering relationships with key reporters and media outlets across the globe. It also allows ROKK to analyze its communications efforts and gain insights to apply to larger communications campaigns, including content creation, social media posts, videos, websites and digital advertising targeting strategies and tactics.”

“RADIUS is a transformative data program that has enabled us to elevate our clients’ communication strategies to new heights. With RADIUS, we can gather invaluable insights into our campaigns, optimize our tactics to better cater to our client’s needs,” said Kristen Hawn, Partner at ROKK Solutions. “It’s an essential approach for any organization looking to gain a competitive edge in today’s fast-paced digital landscape.”

ROKK Solutions is a full-service, bipartisan public affairs firm at the nexus of policy, politics and communications. Having spent years counseling companies, trade associations, coalitions and non-profits, our team possesses decades of senior-level public service experience, which allows us to offer our clients a true understanding of the policymaking process and the media strategies needed to create a climate for success.

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