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Publicity Tips—Lance Armstrong’s Apology
Joan Stewart -- Publicity Expert Joan Stewart -- Publicity Expert
Port Washington, WI
Monday, January 21, 2013


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  The Publicity Hound

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Tips Of The Week -- Jan. 15, 2013

Issue #681

  In This Issue:

1.  Lance Armstrong's Apology

2.  Advice from TV Show Producers

3.  How to Build an Audience

4.  Hound Video of the Week

This Week in the Hound House:

The San Francisco 49ers turned my Green Bay Packers into cheese fondue Saturday night. The game was so ugly, that my 85-year-old friend who I watched it with (she's a loyal Packers fan), kept switching back and forth from the game to the Miss America Contest which we found a lot more interesting. My friend, Dan Janal of PRLeads.com, wins the bet and gets a gift certificate for Wisconsin cheese. Enjoy, Dan.

1. Lance Armstrong's Apology

Lance Armstrong's publicity stunt to apologize on "Oprah" is screaming out for commentary.

Armstrong, stripped of his seven Tour de France titles because of doping charges, apologized to the staff at his Livestrong cancer foundation yesterday but reportedly didn't make a direct confession. Afterward, he taped the interview with Oprah. It's scheduled to be broadcast on Thursday.

Authors, speakers and experts: This is the perfect time to piggyback your expertise onto this story.

Questions to consider:

--Is the apology too little too late?

--What tough questions do you hope Oprah asks him?

--What lesson does this teach about nonprofits that associate with sports figures and celebrities?

--Should Armstrong be forgiven? If so, how far does forgiveness go? Can you forgive but still penalize? Or forgive and disassociate? Or forgive and criticize?

--What is the correct way to apologize?

--Should Armstrong have apologized at a press conference?

In my two decades as a newspaper reporter and editor, I accepted and rejected thousands of story pitches. The video replay of my webinar on "A Simple 5-Part Formula for Delivering the Perfect Media Pitch and Hitting It Out of the Park" is available for purchase here

2. Advice from TV Show Producers

When you call TV producers to pitch a segment in which you want to appear, they're as interested in hearing your voice and your delivery as they are in hearing about your idea.

A pitch that sounds like you're reading it verbatim turns them off. So does a pitch that tries to tell them "the whole story" and only wastes their time.

You must sound passionate about your topic but give them only enough information to know whether they want to end the call or ask you for more.

Four TV producers and guest bookers will share their best tips on how to increase the odds of getting booked on their shows during a free teleseminar at 2 and 7 p.m. on Thursday, Jan. 17. Steve Harrison will interview executives who book guests for Live with Kelly & Michael, Rachael Ray, The Wendy Williams Show, Ellen, and Dr. Drew's Life Changers.

Register here

3. How to Build an Audience

I'm eternally grateful that you read this newsletter, contribute to it, and respond.

Building an online audience is more difficult today than it was when I started 15 years ago.

Super-aggressive spam filters, Internet scams of every stripe, and the never-ending get-rich- quick offers have made people so suspicious that their email addresses are among their most prized possessions.

Internet marketer Danny Iny has built a loyal, responsive audience that helped him generate more than $250,000 in only his second year last year--against far tougher odds than what I faced when I started. During the webinar I hosted with him last week, he admitted that it takes a lot of time and a lot of hard work and energy.

His Masterclass training program on how to build an audience-based business using his blueprint comes with unlimited tech support for three months if you can't figure out how to do something. His staff will help you with things like writing a procedure that you can follow, or even getting on a Skype screen share, or using a shopping cart.

Read about the training and how you can hop on board.

I'm a compensated affiliate for both Danny and Steve, and I earn a commission if you buy from them. Full disclosure statements like that one, by the way, are part of building an audience that trusts you.

4. Hound Video of the Week

You'll be on the edge of your seat as this Chihuahua tries to escape. And you'll howl at the surprise ending.

Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, perfect for a dog-lover, your favorite vet, or just for a few good laughs.

Permission to Reprint:

You may reprint any items from "The Publicity Hound's Tips of the Week" in your print or electronic newsletter. But please include the following paragraph:

Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy cheat sheet "89 Reasons to Send a Press Release."

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Joan Stewart

The Publicity Hound


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