Friday, July 19, 2019
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| Arthur Sadoun |
Publicis Groupe CEO Arthur Sadoun reports a 1.6 percent rise in Q2 growth to $2.4B, a performance that was hampered by lackluster results on the US advertising front as clients slash fees.
He expects to remedy the ad sector through an organizational revamp and an increased emphasis on cross selling of services.
Sadoun stressed that organic growth returned to "positive territory," albeit at a 0.1 percent clip.
Though organic is "healthy and built on solid foundations," the French ad/PR combine sees short term challenges ahead.
"Our clients are suffering from various pressures leading to budget cuts and fee reductions in sectors where we have a disproportionate share of market," said Sadoun.
He also said the profound disruption and transformation sweeping the communications sector has penalized Publicis in the short-term.
Over the long haul, Sadoun believes the combination of Sapient and Epsilon (data tech platform) positions Publicis as the leader in delivering "personalized experiences at scale" to clients.