Stevie-winner Procore Technologies, a leading construction management software platform headquartered in the United States, is publicly traded under the ticker PCOR and serves construction companies globally.

The platform provides a central collaboration space for project stakeholders, including owners, general contractors, and specialty contractors, streamlining project management and improving communication across complex construction projects. Known for its innovative approach to construction technology, Procore has consistently delivered tools that connect people, processes, and data on a single platform, enabling more efficient work and measurable ROI for its clients.

In 2024, Procore’s sales and customer success teams took a bold step forward in professional development by launching the company’s first-ever Step Into Success Enablement Summit, an immersive, mid-year sales enablement conference. This event earned Procore two Silver Stevie Awards for Sales & Customer Service, in the categories of Sales Enablement Program of the Year and Sales Training or Coaching Program of the Year, recognizing the company’s unique approach to motivating, educating, and engaging its teams.

Sales Enablement Conference
Unlike traditional sales conferences focused on presentations and lectures, Procore designed the summit as a three-day “Enablement Experience”. Each day focused on experiential learning, using gamification and hands-on simulations to reinforce critical sales and account planning skills. The goal was to deepen employees’ understanding of customers, competitors, and account strategy in an engaging and memorable way, ensuring that team members could apply new insights immediately in real-world sales scenarios.

Day one of the summit, called “Walk in Your Customer’s Boots,” emphasized customer-centric learning. Teams participated in a stadium-building simulation, navigating real-world challenges such as weather delays and software issues while assuming roles such as Owner or Contractor. Procore customers attended the simulation, answering questions and providing real-world context. This immersive exercise helped sales teams gain a richer understanding of the construction environment and the practical impact of Procore’s products on clients’ daily work.

Day two, the “Procore Escape Experience,” shifted the focus to competition. Fifty teams entered custom-designed, two-room escape challenges, uncovering pain points faced by prospective clients using non-Procore software. Teams then participated in a Whiteboard Challenge, developing solutions tailored to these frustrations. This highly interactive approach helped employees understand competitive pressures and how Procore’s platform effectively addresses industry pain points.

Day three, the “Straightline Account Challenge,” centered on account planning. Over six hours, teams collaborated to develop strategic account plans for a fictitious client, combining lessons learned from the first two days. This gamified workshop emphasized application of knowledge, critical thinking, and collaboration, ensuring that sales teams not only understood Procore’s value proposition but could also communicate it effectively to clients.

The results of the summit exceeded expectations. Employees demonstrated clear mastery of account planning, customer engagement, and competitive positioning, as evidenced by enhanced performance in sales conversations and documentation. Feedback from participants highlighted the summit as one of the most innovative and impactful training experiences they had encountered.

Following the success of the summit, Procore plans to continue this experiential approach in with additional reinforcement sessions, further integrating active learning into the company’s sales culture. The program exemplifies how forward-thinking organizations can transform sales training from a passive exercise into an engaging, results-driven experience.

Procore Technologies won two Silver Stevie Awards for Sales Enablement Program of the Year and Sales Training or Coaching Program of the Year in the 2025 Stevie Awards for Sales & Customer Service. 

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