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Problem Solving with a Zoom Lens (It’s All About Perspective)
From:
Randall Craig, Business Growth, Thought Leadership, Marketing Strategy, Digital Randall Craig, Business Growth, Thought Leadership, Marketing Strategy, Digital
For Immediate Release:
Dateline: Toronto, Ontario
Tuesday, March 21, 2023

 
Is your perspective the best perspective? How adept are you at shifting your position to improve your problem solving... and your writing?
One way to do so is to use a zoom lens. Zooming out gives you a top-down view; max zooming in gives you a bottom-up view of the problem.
Of course, with a maximum zoom, you lose the overview, but this isn’t the only problem. No matter how much (or how little) you zoom, your perspective is always the same. Looking at a problem from someone else’s perspective is the only way to see the situation… from their perspective. (Truly great problem solving requires both zooming and shifting.)
In this week's podcast, I apply the zoom lens metaphor to communication. Listen closely… (or zoom out…?)
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News Media Interview Contact
Name: Randall Craig, CFA, FCMC, CSP
Title: CEO
Group: Braintrust Professional Institute
Dateline: Toronto, ON Canada
Direct Phone: 416-918-5384
Cell Phone: 416-918-5384
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