Wednesday, June 9, 2021
Among the top five English-language U.S. broadcast networks –– NBC, ABC, CBS, Fox and The CW — the average prime-time viewership sank 21% to 4.35 million per program for the just-completed TV 2020-2021 TV season, looking at Nielsen-metric L7 data, says MediaPost.
MediaPost reports that a year ago, for all prime-time shows, “the average viewership per program was 5.48 million.
“Taking out major prime-time sports, just six prime-time entertainment shows — scripted/unscripted — earned 10 million or more Nielsen-measured viewers for its live programming-plus-seven days of time-shifted viewing.
“A year ago, there were 16 shows that topped more than 10 million viewers.”
CBS’ “NCIS” was the most-viewed non-sports show this past year — down 18% to 12.6 million viewers. It held the same top honor a year ago, with 15.4 million viewers.
More here.
CBS photo of Mark Harmon wh0 plays Leroy Jethro Gibbs on NCIS.