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Preventing Returns
Liza Amlani --  Retail Strategy Expert Liza Amlani -- Retail Strategy Expert
For Immediate Release:
Dateline: Toronto, Ontario
Tuesday, January 9, 2024


It’s a recurring theme every year when the calendar flips to Jan 1st.

No, not resolutions, but rather the wave of returned merchandise after the holiday shopping season.

And returns are swiftly becoming a trillion-dollar event.

The bottom line is that returns cost a retailer money. Processing a return and putting it back into inventory is costly. Returns that are destined for re-sale arrive too late and miss the selling season. In turn, that product is added to a pile of excess inventory.

So, consider the idea of preventing returns from happening in the first place.

This means getting at the root causes of why returns occur. From our perspective, the root cause is the lack of process innovation in the product development process.

For example, consider sizing as a part of the issue.

Customers frequently buy more than one size and return what doesn’t fit. This is also known as “bracketing.” Customer feedback about sizing has to be fed back to the start of the product creation process.

Oddly enough, some brands ignore customer feedback or do not have an efficient process to streamline the feedback process. This goes beyond sizing, with impacts on the design, color, fabric, and functionality of the product.

We cannot prevent all returns from occurring, it’s forever a part of the business. But, getting ahead of what can be prevented means avoiding the costly and complex returns process.

Retail Strategy Group works with market-leading brands to help them improve profitability and increase organizational effectiveness. For more information, visit www.retailstrategygroup.com.

News Media Interview Contact
Name: Raj Dhiman
Title: Chief Rainmaker
Group: Retail Strategy Group
Dateline: London, ON Canada
Direct Phone: 416-627-3008
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