In a tweet earlier today, metaverse trademark attorney Michael Kondoudis revealed that PRL USA Holdings, Inc., the IP holder of the POLO and RALPH LAUREN brands, has filed nine new Federal trademark applications to register its Polo Player Logo and the names POLO and RALPH LAUREN for various NFT and Metaverse products and services, including:
• Virtual fashion shows
• NFT backed multimedia
• Virtual hotels and restaurants
• Virtual clothing, footwear, accessories, fragrances, and home goods
The applications were filed on March 30, 2022, and follow similar filings by J. Crew, Hugo Boss, Perry Ellis, Brooks Brothers, and Victoria's Secret, among others.
"These filings continue a trend of NFT and Metaverse trademark applications by major clothing brands that started last year," Mr. Kondoudis noted.
"We expect the number of trademark filings for NFTs and virtual products and services from the clothing sector to continue over the next twelve months as companies come to appreciate the need for specific brand protections in the Metaverse," Mr. Kondoudis said.
Michael Kondoudis is a Washington DC-based trademark lawyer who tracks Metaverse and NFT trademark filings at the U.S. Patent and Trademark Office. Mr. Kondoudis does not represent PRL USA Holdings, Inc.
https://www.mekiplaw.com/metaverse-trademark-attorney/
Links to the applications at the US Patent and Trademark Office:
POLO
http://tsdr.uspto.gov/#caseNumber=97339377&caseType=SERIAL_NO&searchType=statusSearch
http://tsdr.uspto.gov/#caseNumber=97339374&caseType=SERIAL_NO&searchType=statusSearch
http://tsdr.uspto.gov/#caseNumber=97339372&caseType=SERIAL_NO&searchType=statusSearch
LOGO
http://tsdr.uspto.gov/#caseNumber=97339371&caseType=SERIAL_NO&searchType=statusSearch
http://tsdr.uspto.gov/#caseNumber=97339370&caseType=SERIAL_NO&searchType=statusSearch
http://tsdr.uspto.gov/#caseNumber=97339369&caseType=SERIAL_NO&searchType=statusSearch
RALPH LAUREN
http://tsdr.uspto.gov/#caseNumber=97339383&caseType=SERIAL_NO&searchType=statusSearch
http://tsdr.uspto.gov/#caseNumber=97339382&caseType=SERIAL_NO&searchType=statusSearch
http://tsdr.uspto.gov/#caseNumber=97339380&caseType=SERIAL_NO&searchType=statusSearch
About Michael Kondoudis
For more than twenty years, Michael Kondoudis has been the go-to trademarking expert for businesses of all shapes and sizes. Michael is a USPTO-licensed trademark and patent attorney, educator, speaker, and author of the Amazon best-seller: Going From Business to Brand. He is also an authority trusted by national news media on major trademark stories involving NFTs and the Metaverse. For more information, visit www.mekiplaw.com.