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On the Move: Imre Names Bromberg,?Courtright EVPs
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O'Dwyer's Public Relations News O'Dwyer's Public Relations News
For Immediate Release:
Dateline: New York, NY
Wednesday, September 4, 2024

 
imre
(L-R) Brett Courtright, Ben Bromberg

imre brings on Ben Bromberg as EVP of media and Brett Courtright as EVP of medical. Bromberg was previously SVP, media at Evoke Mind+Matter. In addition to his experience with pharma clients, he has worked with brands in such sectors as CPG, tech, finance, travel and ecommerce. At Imre, he will lead the paid media division. Courtright is a PharmD, whose 15 years in healthcare have spanned clinical pharmacy and healthcare communications. He will drive brand strategy at imre, as well as developing senior team competencies and expanding medical strategy capabilities. “With Ben's innovative approach to paid media and Brett's deep understanding of medical strategy, we are positioned to deliver even greater value to our clients and continue our evolution as a brand engagement powerhouse," said imre president Anna Kotis.

Isabel Benavides
Isabel Benavides

Martínez Nieto S.A., a Spanish laboratory that manufactures and commercializes nutritional supplements and natural cosmetics in over 70 countries, appoints Isabel Benavides as global director of marketing and communications. Benavides has served in senior positions at creative agencies as well as branding and marketing consultancies companies including TBWA, Ogilvy, Publicis, Innocean, Cheil and Hogarth. In her new post, she will focus on accelerating growth at Martínez Nieto while maintaining its commitment to innovation, quality and international expansion. “It is a privilege to have Isabel’s talent and expertise on our team,” said Luca D’Ambrosio, who was named CEO of the company in May. “She will be a key player in this mission to drive global growth and development both in Spain and in the international markets.”

Tommy Maussin
Tommy Maussin

CARBIOS, a biotech company developing and industrializing biological solutions to reinvent the life cycle of plastic and textiles, names Tommy Maussin as CMO. Maussin most recently served as European director and VP of Michelin’s lifestyle division, driving growth for Michelin Guides and Robert Parker Wine Advocate across various regions. He was previously marketing director for several of Michelin’s tire divisions. At Carbios, Maussin will be responsible for enhancing the company’s global presence in addition to playing a pivotal role in shaping its customer-centric marketing strategies. “His expertise in varied and complex marketing landscapes and his forward-thinking approach to leadership are exactly what we need," said CARBIOS CEO Emmanuel Ladent.

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