Home > NewsRelease > No Sample, No Sale = Nonsense.
No Sample, No Sale = Nonsense.
Liza Amlani --  Retail Strategy Expert Liza Amlani -- Retail Strategy Expert
For Immediate Release:
Dateline: Toronto, Ontario
Wednesday, February 8, 2023


As a retail buyer, my vendors loved me. Buying appointments were a breeze.

Vendors didn’t have to show physical samples of items already proven to be top sellers or the silhouettes that I knew resonated with my customer.

For example, I was in NYC in 2007 for an appointment to buy Burberry. The room was full of tables lined with buyers and salespeople.

No samples. No collection to present to every buyer. We bought from sketches.

A Nike or Adidas appointment was the opposite. EVERY item was sampled.

The black legging I bought every season? Sampled.

I already knew by talking to customers and sales teams that the black legging flew off the shelf. Sales numbers were solid and I knew the capacity I had to fill.

So, a sample wasn’t required.

On the flipside, during my time at Ralph Lauren, if the collection wasn’t sampled, some buyers would refuse to come to an appointment.

They were in the cult of “No Sample, No Sale.”

I declined a cult membership by developing a great relationship with my buyers – talking to them throughout the product development process before buying into a specific print, colour, or silhouette.

Every item does not need to be sampled to be adopted.

The notion of “No Sample, No Sale” is nonsense.

Retail Strategy Group works with retailers and brands to help them accelerate their speed to market, preserve gross margins and deliver products that their customers truly want. Their monthly newsletter, The Merchant Life attracts retail founders, VPs, and C-Suite executives as they seek valuable merchandising and product creation insights.

For more information, visit www.retailstrategygroup.com, and to sign up for the newsletter, visit www.themerchantlife.com.

News Media Interview Contact
Name: Raj Dhiman
Title: Chief Rainmaker
Group: Retail Strategy Group
Dateline: London, ON Canada
Direct Phone: 416-627-3008
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