Wikipedia for Business 2022: The Rules and Developments
that Businesses and Communicators Need to Know to Succeed

 In his latest book, Wikipedia for Business 2022: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed, Josh Greene of The Mather Group, LLC, does a deep dive into the world of Wikipedia, providing updates on what’s new, what’s changed and what strategies businesses need to benefit from the encyclopedia’s reach. All tips and strategies are ones used by his team as they help some of the largest Fortune 500 companies, international brands and high profile nonprofit organizations align their Wikipedia pages, SEO goals and online reputations.

“I’m excited to help communicators understand how Wikipedia works and how to engage in a constructive way.  Far too often, we hear from well meaning communicators who are frustrated with their experience or interactions with Wikipedia, and it doesn’t have to be that way. Even for those that do understand, they don’t always understand how to monitor their page and how it can – and can’t – be included in any online ORM and marketing strategies.”

Greene is the CEO of The Mather Group, LLC, an online reputation management company.  

The book can be purchased online as either an e-book or a paperback. Each chapter contains to-the-point updates and actionable tips that will give you exactly what you need to navigate the complexities of the world’s largest online encyclopedia.