Monday, June 24, 2013

Disciplined MarketingTM offerings includes e-Book, Teleseminar and Advisory Services

REDWOOD SHORES, CA – June 24, 2013. A new approach to helping professional services providers and small businesses more effectively grow their businesses by leveraging their scarce marketing resources is now available.

Disciplined Marketing, which provides a framework for driving marketing efforts, has been developed by noted marketing experts Robbie Kellman Baxter and Linda Popky. The approach focuses on helping consultants and professional service providers move from marketing ideas to practical ways to deliver effective marketing programs for their businesses.

Baxter and Popky are both members of Million Dollar Consultant Alan Weiss's global community of top consultants. They are each certified to deliver the Private RosterTM Mentoring Program for consultants and entrepreneurs. Popky is a marketer's marketer, with deep expertise in the full suite of marketing tools and tactics, while Baxter leverages her background in big firm consulting to apply strategic discipline to marketing plans.

"We found that many of the consultants we talk to have great ideas for marketing - in fact, too many great ideas - but they are stuck as to how to develop an effective strategy to use marketing to leverage their intellectual property and grow their business," Popky said. "Our goal is to help these people, who have limited time, resources and perhaps marketing skills get the most impact from their marketing efforts."

"We show consultants how to focus on the right marketing activity to achieve the most pressing goal. If you are trying to win your first few engagements, you might focus on face-to-face meetings and phone calls, while if you are working to build your pipeline, you probably want to engage in more leveraged writing or speaking," said Baxter. "The most successful consultants know how to repurpose great content for multiple objectives, and we help consultants do that."

Initial Offerings

Baxter and Popky have created Disciplined Marketing: For Building a Professional Services Practice, a short e-Book that introduces the framework and key concepts, available at www.disciplinedmarketing.com.

Practitioners who'd like additional support can retain Baxter and/or Popky in an advisory capacity for a six month period. The pair also offers a Winnowing Workshop, an intense one-day session that moves participants from stacks of content and half-finished marketing ideas to a specific, actionable, manageable disciplined marketing plan.

Free Teleseminar Available

In addition, Baxter and Popky will be offering a free teleseminar introducing Disciplined Marketing on June 27 @ 11am PDT. The teleseminar will reinforce key concepts in the e-Book, case studies, as well as provide powerful ideas consultants and professional service providers can use to drive their business forward immediately. Registration is available at www.disciplinedmarketing.com.

About Robbie Kellman Baxter

Robbie Kellman Baxter brings over 15 years of management consulting and market-strategy expertise to her clients. She has worked with start-ups and mid-sized venture-backed companies, as well as industry leaders such as Netflix, Yahoo!, Oracle, and Sun Microsystems.

 

The founder of Peninsula Strategies, Robbie is an expert on business models and has worked extensively with SaaS, freemium subscription-based, in-app purchased, and mobile apps on creative ways to build trial and generate recurring revenue. For more information, visit www.peninsulastrategies.com or contact Robbie at 650-322-5655.

About Linda Popky

Marketing expert Linda Popky has nearly three decades years' experience in marketing—in industry, agencies, and consulting. She's been involved with many of the Silicon Valley companies who developed and deployed the technologies that have changed the world over the last 20 years, including Sun Microsystems, Cisco Systems, NetApp, Pay Pal, Autodesk, Applied Materials, and others. In 2009, she was named one of the top 100 Women of Influence in Silicon Valley.

Linda is the founder and president of Leverage2Market Associates, Inc., a strategic marketing company that helps organizations transform their business through powerful marketing programs. Her achievements have been recognized by induction into the Million Dollar Consultant® Hall of Fame. For more information, visit www.leverage2market.com or contact Linda at 650-281-4854.



Contact: Linda Popky linda@popky.com, 650-281-4854

©2013. Disciplined Marketing is a trademark of Robbie Kellman Baxter and Linda Popky. All rights reserved.