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Need a Breakthrough Idea: Just Give Up!
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The Growth Engine Company The Growth Engine Company
Norwalk, CT
Monday, March 25, 2013

 
Ever hear of the Paul McCartney Method? Coined by Bryan Mattimore, Co-Founder and Chief Idea Guy at The Growth Engine Company, this method was inspired by Paul McCartney, who described what he does when confronted with a difficult creative challenge: he gives up!

By "giving up," the creative challenge can then morph, evolve, and/or re-define itself and become solvable. By relaxing, great things can happen.

To learn more about The Paul McCartney Method, as well as other inspiring ways to achieve creative solutions, read "The Creativity of Entrepreneurs: An Interview with Author Bryan Mattimore" on http://www.blogtrepreneur.com/2012/10/10/the-creativity-of-entrepreneurs-an-interview-with-author-bryan-mattimore/

For more information on how The Growth Engine can help your business solve creative challenges, please call us at (203) 857-4494. You can also find us on the web at http://www.growth-engine.com/

Bryan Mattimore is the author of the new book IDEA STORMERS: How to Lead and Inspire Creative Breakthroughs, published by Jossey-Bass, an imprint of Wiley.

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News Media Interview Contact
Name: Bryan W. Mattimore
Title: Principal
Group: The Growth Engine Co.
Dateline: Stamford, CT United States
Direct Phone: 203-857-4494
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