Monday Memo: ‘Mainstream Media’ Redefined.  “For several decades,” consultant Holland Cooke reckons, “the term has been weaponized, first by scrappy fringe voices railing against legacy networks and newspapers; more recently by FOX News Channel and Rush Limbaugh,” which Cooke finds “ironic, since ratings qualify them as ‘mainstream.’” Now, as Spotify pays former “Fear Factor” host and MMA commentator Joe Rogan a reported hundred million dollars to distribute his podcast, The New York Times pronounces him “the new Mainstream Media.” And after a bystander’s smartphone captured the George Floyd killing, Cooke asks, “Are not We The People now ‘Mainstream Media?’”  In special segment on his TV show, Cooke and TALKERS publisher Michael Harrison discuss how the publisher/consumer balance of power has shifted, even during the pandemic. To view the segment, please click here. To read Holland Cooke’s entire column, please click here.

Pending Business: Creative Always Counts. Sales and marketing consultant Steve Lapa, president of Lapcom Communications, writes in today’s column that “when it comes to selling a personality live read, audience size often takes a back seat. The power of personality reads is based on the trust the audience has in your on-air talent. The trust between them is real because your on-air talent earns that trust with every show. Until you see it at work for your advertisers, you will never truly understand the sell.” Read his entire column here.

Trump Tulsa Rally, NY Prosecutor Fired, Bolton Book, Re-Opening of America/COVID-19 Stats, Police Defunding Debate, Presidential Race, and Deadly UK Stabbing Attack Among Top News/Talk Stories Over the Weekend. Saturday’s Trump campaign rally at Tulsa’s BOK Center; Southern District of New York prosecutor Geoffrey Berman is fired by President Trump; the controversy over the tell-all book by former national security adviser John Bolton; states across the country continue re-opening their economies and the COVID-19 statistics and projections; the debate over protestors’ defund the police demands; the presidential race; and the stabbing in England that took the lives of three and is being investigated as a terrorist attack were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Saga Seeks News/Talk Programmer. Saga Communications holds every one of our news/talk stations in extremely high regard. Our 11 AM/FM news/talkers have been and remain a most important part of Saga’s large portfolio of stations. They are near and dear to Saga president/CEO Ed Christian’s heart with a love and passion for the format that is truly eternal. Saga has a rare opening for a focused and skilled news/talk program director at WHCU in Ithaca, New York. The Cayuga Radio Group has a total of 10 outstanding radio stations in virtually every format and is led by president/GM extraordinaire Chet Osadchey and our terrific operations manager Chris Allinger. Check out Ithaca! It’s home to some of the most prestigious colleges and universities in the nation such as Ithaca College and Ivy League member Cornell University. Looking to make a difference in one of the most beautiful parts of the country? We want to hear from you. Send your materials, including cover and resume, to operations director Chris Allinger at callinger@cyradiogroup.com. Join one of the premiere broadcast companies in the world. Saga is an EOE. No calls please.

Tags: Fox News Channel, George Floyd, Holland Cooke, Joe Rogan, Lapcom Communications, live read, mainstream media, Michael Harrison, Monday Memo, networks, news/talk radio, newspapers, on-air talent, Pending Business, personality, Rush Limbaugh, Spotify, Steve Lapa, Talkers Magazine, The New York Times

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