Talk Radio Faces Challenges After Weekend of Urban Strife Across America. The staffs at news and talk radio stations that are in touch with their communities were pulling extra duty over the weekend as protests over the death of George Floyd in cities across the country exploded into violent and destructive events. TALKERS magazine is in contact with programmers and air personalities whose stations have been covering the events, in some cases adding round-the-clock live programming to keep listeners informed. The violent protests come as the nation attempts to safely emerge from a months-long lockdown intended to fight the coronavirus pandemic, complicating an already difficult time in American and around the globe. Talk stations face the challenge of broadcasting to listeners who are living in a time that some observers have noted is like the Great Depression, the nationalist/fascist movements that preceded World War II, and the race riots of the 1960s all rolled into one. As this day progresses, TALKERS will present comments and thoughts about how they’re handling their broadcasting duties during this unique time in human history.

Monday Memo: June?  So Soon?  Early March seems forever-ago, yet like yesterday. Life under quarantine has blurred the listener routines we need to be part of. In this week’s column, consultant Holland Cooke offers plain talk about radio’s challenges pre-, during, and post-pandemic. And why you want to play a song from 1967 on Wednesday. Read it here.

Protests Across America, Trump vs Antifa, COVID-19 Statistics & Projections and Presidential Race Among Top News/Talk Stories Over the Weekend. The violent protests over the police killing of George Floyd that erupted over the weekend in numerous cities across the country; President Trump’s declaration that the Antifa movement will be classified as a terrorist organization; the tally of COVID-19 cases, death toll, and projections for future cases; and the November presidential election were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: Yogi Got It. Sales and marketing consultant Steve Lapa, president of Lapcom Communications, writes in today’s column that radio sellers used to promising retailers that their ad campaign would “pack the place,” need to come up with a new goal. What is that goal? “What’s new, different, and important today is your new page in the game plan. ‘New’ can be your best marketing friend as you re-focus on the marketing messaging.” Read his column here.

News Anchor. With the retirement of a 35-year morning drive veteran, Chicago’s top-rated station, WBBM Newsradio, has a rare opportunity for a talented news anchor. Solid skills as a journalist are a must, including writing and reporting, along with strong on-air delivery and ability to handle high-pressure, breaking news situations with ease and grace. Requirements and expectations along with an online application can be found here. Entercom is an Equal Opportunity and Affirmative Action Employer.

Tags: ad campaign, Broadcasting, George Floyd, Holland Cooke, listeners, Monday Memo, news/talk radio, pack the place, Pending Business, Protests, retailers, Steve Lapa, Talkers Magazine, violent

Category: Front Page News, Industry News