Innovation—getting an idea/product to market successfully, is really hard work. It can also be politically dangerous. Getting new ideas to be accepted and embraced by an organization can be fraught with gut-wrenching, even career-threatening challenges.

This dilemma is widely known among innovators and managers, and shouldn't be tackled with an either/or approach. Truly successful leaders must be able to strike a balance between old and new: create, protect and promote the novel ideas while respecting the organization's natural proclivity for "rejecting the new" and mitigating risk.

The sterotype of innovators is not true: they are not all wacky and 'out-there'. Successful innovators not only have great ideas, they are consortium builders. They know that in order to bring a new idea to market, it is of ultimate importance to build networks of supporters within an organization.

Learn to address the challenges of innovation, and successfully bring new ideas to market while keeping your job in Bryan Mattimore's IDEA STORMERS: How to Lead and Inspire Creative Breakthroughs (published by Jossey-Bass, an imprint of Wiley) or contact The Growth Engine at (203) 857-4494. You can also find us on the web at http://www.growth-engine.com/

Learn how to win a FREE electronic copy of the book Idea Stormers, by visiting http://www.growth-engine.com/